NRLW television ratings soar in bumper 2022 season
April 7, 2022 — 6.02pm
New television ratings data shows a surge in interest in the NRLW competition, with some matches rivalling NRL games for viewers.
On the eve of the first NRLW grand final involving two NSW clubs – the Dragons and Roosters – the
Herald has obtained television ratings data for the 2022 season that reveals the extent of the growth of the women’s game.
In 2020 – the last season played due to COVID constraints – the average audience for an NRLW match on Channel Nine was about 98,000 and on Foxtel about 35,000, taking the combined average to about 133,000.
Channel Nine is owned by Nine Entertainment Co, which also owns this masthead.
In 2022, the average audience on Channel Nine has eclipsed the combined average for both broadcasters in 2020. About 150,000 people have tuned in to watch NRLW matches on Channel Nine in metropolitan and regional markets.
The 53 per cent increase in viewers on Nine is reflected in a similar rise on Foxtel, which has seen most games attract between 50,000 and 60,000 viewers.
The highest rating match of the season on Nine – a record-breaking 40-4 win by the Dragons over the Knights – attracted a little more than 142,000 viewers in metropolitan and regional areas on Channel Nine alone.
The combined average of just over 200,000 viewers is about a 50 per cent increase on 2020, and rivals that of NRL and AFL matches that are played in early timeslots on Saturdays and Sundays.
The numbers also vindicate the NRL’s decision to expand to eight teams in 2023 and 10 teams in 2024, as the product has not been diluted by the inclusion of the Titans, Knights and Eels this year.
“Probably the last couple of years, the girls are starting to get a bit more profile,” Jillaroos coach Brad Donald said. “A lot of girls have come back, we have the rugby girls doing really well that have crossed back over, and we have really strong pathways.
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“We’ve had the national competition going for a few years, where all the best under-19s come in from all over the country. That’s certainly helped the depth.
“Development camps since 2018 when the NRLW started – the transition from those players that have been identified and sent home with training programs, a whole bunch of advice on nutrition strength, recovery, a lot of them have stepped up and played NRLW.
“Once they’ve been exposed at that level, they’ve gone away and worked really hard and found themselves with an NRLW contract, which is great.”
Donald flagged star Dragons fullback Emma Tonegato as a likely inclusion in the Australian squad after a brilliant debut season.
Tonegato is also expected to line up for NSW in the highly anticipated return of State of Origin on June 24, following the lead set by fellow cross-code star Evania Pelite. Pelite, who was a standout star for the Titans this season, was named in the Queensland squad on Thursday.
“As soon as the NRLW grand final is over on the weekend, I’m sure Kylie Hilder will be tapping Emma on the shoulder and be asking if she can play in the NSW side,” Donald said.
“Basically, from that point, we would love to see those girls make themselves available. Both of them, they’ve been in the top five players this year.”