$'s are the problem. The game is probably close to topping out on its revenue unless something drastic happens around digital in the future but unlikely. So it then becomes how does the NRL pay for extra clubs when there are so many mouths to feed and with finite resources? Every time it adds a club it adds around $15-20million to its expenditure line. Even with the big grant increase half of clubs are still claiming poverty, making the NRL very nervous about inviting more mouths to the table. We are very much stuck in a catch 22 and have been for over a decade now. We need to grow but cant afford to grow.
Maybe the answer is like Aleague where you put a massive purchase price on a new license to help cover the short term costs, or maybe we need to reduce the current mouths, or maybe we stay as we are and live with what we've got. Its not easy decisions and will be very interesting to see what what the latest NRL expansion review comes out with at the end of the year.
Prudent expansion with business partners involved should net further income streams and greater revenue? So using the too smaller pie theory is not relevant. Positivity rather than negativity PR. Genuine growth instead of dilution PR. Maintaining core fan markets and extending the games reach out of genuine additional clubs outside of Sydney can be a money spinner and developmentally positive for the code. Imploding the competition is not necessary.