At least you’d bump up media rights deal significantly to compete with AFLs deal and growing ratings and national interest.
This pie in the sky horse shit about Rugby League getting even a slither of the US market is hilarious. Play two games a year on the same weekend in Vegas and think it’ll convert people to bet on league. They aren’t going to bet on something they don’t love nor understand.
Have a look at the article below, particularly the graphs which even the dense-est types on here should be able to comprehend.
New VIP+ Analysis: A detailed look at which sports mobile gamblers place wagers on, and what makes the NFL the most popular.
variety.com
The more people love and understand a sport, the more they are likely to bet on it. People in USA confuse rugby with league - they even confuse Aussie Rules with league ffs.
Rugby League has 700 participants in USA. The AFL 2000. There’s 23,000 people playing curling ffs. The USA couldn’t give any less of a f**k about NRL or AFL if they tried.
They will never love any Australian sport as much as NFL, NBA, NHL, MLB, college sports and soccer. Cricket has a chance to grow in USA due to large immigration from India. And soccer is largely popular due to Latin American population.
PVL can talk up wagering on NRL in USA as the promised land, but it’s absolute horse shit. It won’t be anywhere near the money spinner people on here think it may be. Sure they’ll probably get a few degenerate gamblers punting on NRL just cause they up late at night or see an easy win here and there - but as far as the vast majority of punters in USA, forget about it. They won’t bet on it cause they don’t love it, don’t understand it nor watch it live. You’ll also never get the casual punter that watches their local team every game and puts a bet on them for fun.
Ask yourself seriously, if you were a sports book or casino in USA - and you have everyone captured by NFL, MLB, NHL, NBA, motor sports, college sports and martial arts … Why in gods name would you pay ludicrous sums in product fees to an Australian code and then have to spend even more money to educate every punter wtf rugby league is, what the rules are and where the value bets are?? You’d be a an absolute moron of a bookmaker to do that when you already got 330m yanks already brainwashed by USA sports.
It would be akin to the USA curling league coming to Australia and saying “hey there’s billions in Australian sports wagering. And we, the USA curling league, are coming to Australia to get a foot hold in the market and cash in on the sports betting boom… oh and we’ve got Don Lane to spruik it for us”. What idiot bookmarker in Australia would pay product fees for a product like curling that no one in Australia gives a flying f**k about.
Now, let’s get back on topic. The $500m PVL pissed away in media rights. Half a billion dollars ripped out the heart of the game due to giving News Ltd and nine sweet heart deals and being far to inexperienced a sports administrator to realise that:
1. media rights is where all football codes around the world get the vast majority of revenue
2. the AFL were going to out smart and out flank the NRL and out negotiate to the tune of half a billion dollars.
All PVL knows is wagering in the context of horse racing. It’s the life blood of racing. They can’t survive without it. It’s why racing still exists - wagering. They don’t have “real” media rights deals in the thoroughbred or harness racing industries. And instead of focusing on securing huge media rights deals by expanding into Perth, Adelaide and south Brisbane and Ipswich - well we now have this waste of time scheme to take over Las Vegas and the USA betting market.
$20m is what they are talking about from wagering in USA annually. It’s f**king peanuts compared to the $500m over 5 years they lost out in media rights. At $20m a year from wagering, it will take the NRL 25 years to recoup the $500m lost in media rights.
NRL eyeing $20 million payday by cracking into ‘really big potential’ US betting market
www.foxsports.com.au
Even PVL displays how little he understand the sports wagering market. PVL believes “Basketball is the No.1 sports betting product in Australia because it has so many exotic bets. We’re hoping we can start some time this year, and we’ve got a number of partners we’re talking to”.
Jesus Christ PVL it ain’t the exotic bets, it’s that Australians love playing basketball and NBA. They bet on what they love, hence why NRL and AFL also dominate the Australian sports betting landscape too.
The fact PVL thinks its “exotic bets” that makes Australians throw money at NBA is hilarious to me. It demonstrates a clear misunderstanding of what motivates humans to gamble. Which is kind of absurd when its coming from the mouth of someone running the NSW racing industry.
Honestly, the low level of IQ displayed on here by a majority of posters who just eat up everything PVL has to say is so hilarious. You dumbasses keep dumbassing though. It’s funny to keep reading to dribble you keep typing out. Champagne comedy.