Don't think the AFL doesn't have the same kind of issue at the top, though. These days, the AFL recruits guys with athletic gifts at the expense of fundamentals, such as kicking straight. They have also tried to turn a lot of basketball players into ruckmen or centre half forwards and backs because of their height and athleticism that few others have.
AFL scouts want centre half forwards that are basically marathon runners who can cover the ground all day long. The problem is, you get excellent players at doing this and cover more than 10-15kms a game (like Travis Cloke), but who cannot kick straight to save their life or their teams fortunes.
The fundamental skills that used to be so necessary in the AFL (including kicking and marking) have increasingly gotten worse as the AFL has opted for athleticism, size and fitness. Sure they will market the freakish goals and talk up a player who kicks a big bag, but that used to be the status quo, but is now, hyped up because it is so rare. Sure they hype up the Indigenous player who can turn on the game with their speed, quickness and goal kicking from crazy angles, but I would think these players are less sought after in the game than previously.
Also, I think the last player to kick 100 goals in a year was Lance Franklin in about 2008. I think he kicked as many behinds as he did goals. He and the rest of the competition haven't gotten to that since.