As was announced yesterday the St George Illawarra Dragons have implemented a strategic initiative with the NRL that will stamp key Dragons games as some of the biggest events on the NRL calendar.
In the same way the Dragons helped transform the annual ANZAC Day match, the Club is working with the NRL to build annual marquee events under a Right Game, Right Venue strategy, creating an exciting atmosphere for Members and strengthening the Club for the future.
The initiative will see the Dragons play four of their twelve home games annually at Sydneys major stadiums over the next four years, creating marquee events against selected Sydney teams who have already committed to these venues - South Sydney, Canterbury Bankstown, Sydney Roosters, Wests Tigers and Parramatta Eels. The Dragons will retain eight home games per season at the traditional venues of WIN Jubilee Oval and WIN Stadium.
This decision will create a platform for Membership and Fan Engagement growth, providing reciprocal entitlements for Members, new market opportunities and increased venue capacities, in turn reducing the pressures on existing Membership cost models.
Under the new venue model Red V Members will have more choice than ever before, with a large range of flexible ticketing packages available to choose from, across the Dragons 12 home games. Members will also have access to lock in reciprocal ticketing entitlements at three (3) selected away games, against major Sydney teams.
The Dragons are working with all venues to enable the 2014 Red V Membership program to launch in approximately two weeks. All Red V Members will receive information outlining the 2014 program once confirmed.
In the meantime we wanted to take this opportunity to answer a few key questions for you below. Detailed information on all membership entitlements and benefits will be available once the program launches in 2 weeks.