what absolute tosh! Advertisers care how many people are seeing their product not what the per head % is
the value is in the package. As a national company would I rather have my product seen by 350k in Sydney and Brisbane or 440k in Brisbane, Sydney and Melbourne? I can tell you which one it is!
most tv shows barring the news and big ones wouldn’t be rating more than 150k in Melbourne, certainly not a rerun ancient movie. If we could get a regular nrl audience in Melbourne it would be massive for the game. Ask union what the impact of having your product buried on a tv secondary options is!
If there was any truth to the BS you're trying to spin then regional ratings would count just as much as the metros, wouldn't they?
More people live in regional Queensland and NSW than WA and SA combined. RL is king in regional Queensland and NSW. So, if we go by your geniused logic, that means RL is light years ahead of AwFuL and can command more money from advertisers.
Each station for each network in each metro area is separate and runs different commercials. It's not as if what is shown in Brissie during the commercial is also shown across Sydney, Melbourne, Perth and Adelaide.
Please tell me you weren't stupid enough to think advertisers always paid to have the same commercial run across the entire country on all stations of that network during the football?
Not all of the companies that advertise would be national. Companies like RT Edwards, Bing Lee and RetraVision might pay to take out a commercial in their respective market to advertise a big event.
To further illustrate the ignorance of your comment, advertisers DO care about per capita and so do the networks. The amount they charge for an ad in Brissie during a program that draws 90k viewers would be far higher than one in Melbourne that draws the exact same number.