Perth Red
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Having sobered up from a very big night last night lol I can honestly say you couldn’t live in Brisbane and and not know the rlwc Final was on here. Well done to the organisers on that one. Banners and flags everywhere, the RLWC giants, poster boards right through the city centre and a great RLWC square for events on Friday and Saturday.
I’d estimate there was around 15k English and other fans there last night so that means only 25k Australian fans turned up. So why would that be? Well it can’t be because they didn’t know it was happening. It may have had something to do with ticket prices but like I said the main unsold blocks in the ground were the cheapest seats so that would suggest those that did go valued it enough to pay for better seats. I think concessions could have been much cheaper for kids but organisers clearly expected a sell out and didn’t want to lose revenue that way, someth8ng we see for any major event these days,
So why the 20% of capacity unsold tickets? For me fundamentally it c9mes down to two things, lack of positive media coverage for the tournament. Look at how much hype there has been for the ashes series for months and compare it to the total lack of interest from fox, nine and the nrl about the RLWC until a few weeks out.
Secondly the nrl doing a terrible job on building the kangaroos brand. Roos need massive more attention and marketing, they need to be playing 3-4 test matches EVERY year. They need to be play8ng ashes series and nz series that generate interest, they need to ditch the prime ministers xiii nonsense and play proper tests in png.
Until they do this the kangaroos will always be of minor interest to Australians and we will get disappointing public responses to attendances like we have just seen.
Still 80% full isn’t the end 9f the world. I haven’t heard any mention 9fmthe 70% full Adelaide stadium today, seems just RL that Likes to beat itself up.
I’d estimate there was around 15k English and other fans there last night so that means only 25k Australian fans turned up. So why would that be? Well it can’t be because they didn’t know it was happening. It may have had something to do with ticket prices but like I said the main unsold blocks in the ground were the cheapest seats so that would suggest those that did go valued it enough to pay for better seats. I think concessions could have been much cheaper for kids but organisers clearly expected a sell out and didn’t want to lose revenue that way, someth8ng we see for any major event these days,
So why the 20% of capacity unsold tickets? For me fundamentally it c9mes down to two things, lack of positive media coverage for the tournament. Look at how much hype there has been for the ashes series for months and compare it to the total lack of interest from fox, nine and the nrl about the RLWC until a few weeks out.
Secondly the nrl doing a terrible job on building the kangaroos brand. Roos need massive more attention and marketing, they need to be playing 3-4 test matches EVERY year. They need to be play8ng ashes series and nz series that generate interest, they need to ditch the prime ministers xiii nonsense and play proper tests in png.
Until they do this the kangaroos will always be of minor interest to Australians and we will get disappointing public responses to attendances like we have just seen.
Still 80% full isn’t the end 9f the world. I haven’t heard any mention 9fmthe 70% full Adelaide stadium today, seems just RL that Likes to beat itself up.
