Sam I Am
Juniors
- Messages
- 498
I highly doubt the NRL has the creative know how to positvely market a relocation. They barely have the skills in marketing the sport as a whole as it is. The phrases or words "Good marketing" and "NRL" are rarely ever seen together.
Never a truer word spoken. Except for the Hoodoo Gurus. I liked that song in the first year.
We shall see what happens, but i think this the route they will actually go but at a slow pace. Every TV rights deal that is negotiated the NRL might add a team or 2. Therefore Extra money will be generated. and the stragglers have time to catch up.
I agree that gradualism is the way to go. Even though I think the number of teams in Sydney can be reduced, I don't think we need a "night of the long knives" where it happens all at once.
As for extra money though I think the days of stratospheric media rights may be coming to a close. For all sports. They are not going to keep growing exponentially. News Limited's profits worldwide are in free fall. Nine and Ten are close to bust. There isn't the money there used to be in media. And the NRL, AFL, ARU, the lot of them, will become painfully aware of this over the next decade, methinks.
But at the same token, Sydney is an extremely crucial market/audience for Rugby League in the country. Even QLDers should recogmise this. The saturation of NRL teams in Sydney can be a positive if done correctly. Other codes will struggle to gain a foothold in the largest popualtion this country has. It's all about the execution of management for it to work though.
True, I do recognise its importance. That's why I think it is a question of balance and consideration. And that's why I think the NRL needs to plan this one out very carefully. But they do need to be pro-active, not reactive as usually happens in our sport.