NRL is not marketed correctly.
Games are not marketed enough.
Ch9 and Fox market their coverage better than the clubs market the games.
They need to get players making comments about the team they are up against, create a bit of spite.
Bit like the WWE performers do.
If Normy rings up Hoppa this week and says "Mate I'm going to say stuff in the media this week about you to help promote the game, I'll say you can't catch a cold let alone a bomb and we will target you. so hoppa you respond back but saying I'm a weak link in the defence and you'll run your kick returns back at me etc, have a bit fun and get a big crowd to play in front of."
Bit of banter, gives the paper something to write about the game, the home team makes a little video ad around it and flog it on facebook, instagram etc and offer a discount code at the end of the ad to save 25% on tickets. A normal Thursday night game you might get 14k do a bit of promoting you might get 20-25k.
It's not rocket science but as it has been stated before the clubs spend what should be the marketing budget in the football dept instead and blame the NRL because crowds are down.