Flanagan had heaps of failed finals campaigns. The year before they won the comp they were smashed 39-0 in Townsville in week two of the finals. The fact is every year seven of the finals teams lose their last game. Sometimes they get belted. I remember Bellamy's team being on the end of a few hidings in September, especially early on: 2003: Lost 30-0 2004: Lost 43-18 2008: Lost 40-0 2014: Lost 28-4 2015: Lost 32-12 2018: Lost 21-6 But when you make the finals every year it gives the players the opportunity to learn from exposure to these big games. Plus winning consistently means your average players are more likely to get picked in Origin. It all adds up to a stronger team. That's what we need. To win most of our games each year. Until we do we're not going to fluke a premiership. We need to build to it, just like Bellamy and Flanagan did.