titoelcolombiano
First Grade
- Messages
- 6,645
Sydney gets millions of tourists a year, I wonder how many of them take in some Australian culture at an NRL game? I know whenever I'm visiting a new country/city I try to get to a sports event if the stadium or experience interests me.
This is an angle that the NRL need to go for a little more in Sydney. Be visible and advertise heavily around town so that visitors know that it is the # 1 code in town. The Broncos are a must see by international visitors to Brisbane, many of which don't even know what RL is but they just ''have'' to go to Suncorp to see these ''Broncos'' play whatever they are. When they get there they find a good crowd of usually 30k plus, in an awesome stadium watching world class sport. A selfie or FB post from a Broncos game at Suncorp becomes bucket list item once they arrive in town and see the advertising and huge media presence the game here has. The Broncos also advertise heavily with hostels and tourist kiosks so that they are highly visible to tourists or international students looking for something to do.