Because it is a one off test (as far as matches in Australia are concerned) and not a series, it makes it more difficult to market.
They definitely need to involve the clubs somehow. Rather than giving each club an allocation to sell, they could just do a big direct mail push to members and season ticket holders of each club with a priority booking period. Each club would get a slightly different piece - eg Canterbury supporters get a brochure saying come and see O'Meley going up against Sonny Bill.
Also, the ARL/NRL should have the details of pretty much anyone who has attended a big RL match at Telstra Stadium in the last few years. If you have been to a Grand Final, Origin game, or the Lions test at the SFS, there is no excuse for the ARL to not send you a direct mail piece encouraging you to be at the test.
With the player register, there is also the opportunity to mail to kids in the Sydney area. The kids would love getting a letter from their favourite player, and bug their parents to take them to the game.
A thing they do to increase ticket sales in the music industry is advertise big before tickets go on sale. This creates a pent up demand, so that when tickets go on sale there is a big initial rush. Other people then think "wow look at all these people lining up, this thing must be good", and they better hurry up and buy their tickets, and the whole thing snowballs and creates its own momentum.
They definitely need to involve the clubs somehow. Rather than giving each club an allocation to sell, they could just do a big direct mail push to members and season ticket holders of each club with a priority booking period. Each club would get a slightly different piece - eg Canterbury supporters get a brochure saying come and see O'Meley going up against Sonny Bill.
Also, the ARL/NRL should have the details of pretty much anyone who has attended a big RL match at Telstra Stadium in the last few years. If you have been to a Grand Final, Origin game, or the Lions test at the SFS, there is no excuse for the ARL to not send you a direct mail piece encouraging you to be at the test.
With the player register, there is also the opportunity to mail to kids in the Sydney area. The kids would love getting a letter from their favourite player, and bug their parents to take them to the game.
A thing they do to increase ticket sales in the music industry is advertise big before tickets go on sale. This creates a pent up demand, so that when tickets go on sale there is a big initial rush. Other people then think "wow look at all these people lining up, this thing must be good", and they better hurry up and buy their tickets, and the whole thing snowballs and creates its own momentum.