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That's some pie in the sky theorising there, Pete. You can't know how well he'd have done with a push he was never given.
I'm not sure what relevance main evening has to do with anything either. There's a gulf of positions between 'never used' and 'John Cena'. They certainly could have used his Intellectual Saviour of the Masses heel in a similar way to which they've used other smarmy upper midcard heels in the past, and his baby face shenanhigans got him over enough that he could have at least enjoyed a brief spotlight akin to what the less talented Santino Marella was given.
I'm not sure what relevance main evening has to do with anything either. There's a gulf of positions between 'never used' and 'John Cena'. They certainly could have used his Intellectual Saviour of the Masses heel in a similar way to which they've used other smarmy upper midcard heels in the past, and his baby face shenanhigans got him over enough that he could have at least enjoyed a brief spotlight akin to what the less talented Santino Marella was given.