On the Utah promotion, it is poor that the NRL went to a junior Rugby Union club versus a junior Rugby League club, but in fairness to the NRL it is pretty easy to see how this could have happened.
Firstly, if you go to the USARL site or USA listing on the IRL site, there is zero mention of anything Utah. The USARL (
https://www.usarl.org/development/locate-a-club/) promotes the likes of Chicago and Boston over anything as far west as Utah. So even if they looked up a list of clubs on the national body, they wouldn't have found anything.
Secondly, Utah Junior Rugby League didn't exist before mid-November and isn't an official affiliate of either the PCRL or USARL yet. The NRL started planning this week months ago, it's not unrealistic that if the NRL asked the question to the USARL 'do you have any junior clubs in Utah?', the answer at the time would have been no.
Thirdly, the NRL is using a US based sporting agency, The Offense (
https://www.the-offense.com/), to help build these activations. The Offense has the likes of the NFL, NBA, MLS, Activision, HBO, Nike, Adidas etc as clients, so definitely valuable from a major sports perspective, but doesn't seem to do anything with grassroots sports. The comments that they potentially got confused is not unrealistic, especially when you look at Spencer Leniu's interview where he refers to it as a Rugby League club.
Now none of that may have happened and honestly, I wouldn't have been surprised if the brief from the NRL to The Offense was to find a media opp in Utah, near the Delta Centre in Salt Lake City (where the Utah Jazz were playing) at a school with a solid pasifika representation. Lazy and poor yes, but if that's the worse f*** up the NRL did whilst in Vegas, it was a pretty successful launch.