russ13
First Grade
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Do you have a source for your 80% baby boomers claim?
Here's an article Bourbon Bec wrote
http://www.dailytelegraph.com.au/sport/afl-facing-a-cranky-media/story-e6freyar-1226114042467
Extract
...As a result, the AFL is in crisis, facing issues that threaten the game's livelihood.
Dwindling crowds and ratings are the start. The game's chiefs have refused to budge on its format for more than a century. An ageing demographic must be worrying for the game and sponsors so used to seeing crowds grow every year that they are too complacent for their own good.
Heaven forbid, but perhaps it might be time to look at how long an AFL game actually lasts. Four quarters that often stretch to over half an hour each may not be attractive to many young people who have grown used to instant gratification and quick fixes...
& another:
The Daily Telegraph July 02, 2011 12:00AM...A senior sports marketing expert, whose research is used by every major sport in Australia, says her private figures reveal league is the fastest growing of any football code in every demographic.
It is the only sport that is attracting a new, young audience to its ranks. AFL has some serious concerns, unable to attract the same numbers of new fans under 20. Monday night's Fox Sports match between Manly and St George was the biggest rating football game on pay-TV this year...
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