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http://www.theaustralian.com.au/med...st-footy-matches/story-e6frg996-1226305671892
All-in brawl between TV providers vying for best footy matches
by: David Crowe and Stephen Brook
From: The Australian
March 21, 2012 12:00AM
A NEW brawl is looming over rules that keep major sports events on free-to-air TV as Communications Minister Stephen Conroy introduces anti-siphoning legislation that will ensure the biggest games remain accessible to all viewers.
Senator Conroy is to unveil the legislation tomorrow amid growing industry concern about a new "quality mechanism" that is meant to select the best AFL and NRL games each week to reserve them for the commercial TV networks.
The legislation will affect the AFL's $1.25 billion five-year deal with the Seven Network, Foxtel and Telstra and the forthcoming negotiations over a new rugby league contract.
The bill is expected to clear the way for public hearings within weeks in a Senate inquiry that could give the Greens an opportunity to amend the regime to favour free-to-air networks over their pay-TV rivals.
While industry executives have been involved in the reforms since Senator Conroy unveiled his plans in November 2010, negotiations have taken far longer than expected and media companies are watching closely to see the fine print of the bill.
"My understanding is that nobody's happy with it," said one person aware of the reforms.
"This will go to committee," another source said. "There will be a role for the opposition, independents and Greens in passing the legislation."
Senator Conroy announced the reform with the promise that it would allow more channels to show sport and said he expected to legislate early last year.
In a win for Seven West Media, Nine Entertainment and the Ten Network, the bill is expected to allow their second and third digital channels to show events previously limited to their main channels.
Over the summer, the channels had to go to the minister to get exemptions so they could screen cricket and tennis matches on their free-to-air digital channels.
The AFL wanted to decide the best matches by agreement but the government has demanded a mechanism that industry sources say is unworkable in practice.
The Labor caucus approved the reforms yesterday but the details will not be revealed until tomorrow when the bill is introduced into the Senate.
A Senate inquiry chaired by Labor senator Doug Cameron is expected to be established this week so that hearings can begin during the seven-week parliamentary break before the federal budget on May 8.
Petra Buchanan, the chief executive of pay-TV industry group Australian Subscription Television and Radio Association, said: "The anti-siphoning legislation remains one of the most contentions pieces of anti-competitive legislation.
"That said," she added, "we are seeing progress."
The Greens have spoken in favour of keeping sports events on the free-to-air networks and could use the committee hearings to canvass amendments to the Labor plan.
A central part of the regime is a "quality mechanism" to be used to predict the most popular AFL and NRL games each week, so viewers who do not have pay TV can see them. Because Senator Conroy is seen as very close to the AFL in his home town of Melbourne, the mechanism is not expected to upset the football code.