Channel 9 is considering covering WAFL football next year if the ABC decides not to take up its one-year option to broadcast the 2013 season.
ABC television chiefs will meet the WA Football Commission in Perth this week for pivotal negotiations over the future of its WAFL coverage.
The current deal with the league gives the ABC an option to cover the WAFL in 2013 subject to the competition meeting certain key performance indicators.
The ABC refused to identify the KPIs but they are understood to include better ratings figures than last season.
An ABC spokesman admitted ratings were down this season but refused to supply figures to
The West Australian.
“It is only a couple of months into the 2012 season so (it’s) a bit premature to be talking about 2013,” the spokesman said.
“We won’t be giving a running commentary on the new contract.”
But the ABC confirmed that Justin Holdforth, its head of television sport, would be in Perth this week to “talk to the WAFL about progress so far”.
Ratings supplied by OzTam, the official source of national television audiences, showed WAFL figures have plummeted since last season.
WAFL audiences ranged from 39,000 to 126,000 last season but OzTam figures revealed that only 24,000 people watched East Fremantle’s match against Subiaco last Saturday.
And the audience was just 10,000 for Claremont’s clash with Peel earlier in the month.
Channel 9 Perth managing director Paul Bowen confirmed that the station had started negotiations with the WAFL over potential coverage next season.
It is likely Nine would use its digital channels Gem or Go! to show the State league.
“We have had some discussions with the WAFL about broadcasting WAFL next year though that is still some way down the track,” Mr Bowen said.
“They still have a term to run with the ABC but we have had some discussions and we will see what comes out of that.
“Personally, I think it is good.”
Channel 7 is also examining an option to cover the WAFL.
The WAFL will pay $100,000 to the ABC this year to help underwrite the television coverage after fighting to maintain the 25-year relationship with national broadcaster.
It costs the ABC about $800,000 a year to broadcast the WAFL.
The ABC considered ending its coverage of all State football leagues this year to focus on its key strategic areas of women’s, regional and paralympic sports.
WAFC competitions director Grant Dorrington told last year’s Senate inquiry into ABC programming that the live television coverage was the league’s single most important asset.
http://au.news.yahoo.com/thewest/a/-/breaking/13978675/channel-9-looks-to-wafl/