The TV rights thread part II

[El Diablo]

we already do have differences

 

[Quidgybo]

If the games were split into quarters, rather than halves, are we talking about just a "break" at 1/4 and 3/4 time with play to restart from that position (ala NFL) or are we talking a complete restart from half way?

From the same conversation this time last year...

At the first convenient break in play (scrum, drop out, 20 metre tap, kickoff) after the 19 minute mark [and 59 minute mark] the ref calls time off for a drinks break. After two minutes, play resumes at the same point on the field with the same team in possession. The game does not automatically reset with a kickoff and the exact timing is at the descretion of the ref, not the clock, allowing the break to be sympathetic to what is happening in the game.

This is more or less exactly what we already do for matches where the temperature is over a certain figure - ie. Mainly daytime and Queensland based matches in the first few rounds of the premiership. Watching on TV it's easy to miss because of course they go to ads during the breaks but you'd notice the break at the grounds. The suggestion here is that we could extend that to all games if television is willing to pay enough for it.

Watch the Broncos vs Cowboys match this Friday and listen for the ref to call time off around the middle of each half and say "right boys, let's have a drink" immediately prior to Nein going to an ad break. Same for the Sunday afternoon matches.

http://forums.leagueunlimited.com/showpost.php?p=7208650&postcount=1640

Leigh.

 

[hutch]

Just watched the Cowboys game in Perth with 1/4 breaks. Worked oK with min disruption to the flow. Again though what ever happens should be an initiative of the RLIF and adopted by all countries. No country should be allowed to change rules without it being a world wide change otherwise we end up with a farcical situation of different games being played around the world.

Exactly right, the nrl is already different from rugby league being played around the world, it should be an international board decision!

The only time I think we should change is that the clock should stop when a try is scored and not restarted until the opposing team kicks off again. There is a lot of time wasted during the conversion with the ball not in play!

 

[docbrown]

Here's Andrew Moufarrige's breakdown of in game stoppages again:

Now his proposal was estimated to be able to generate $350,000,000 over five years in additional advertising revenue through these means alone - and that didn't even take into account metro targeting, double headers, multi channel simulcasting etc.

 

[M2D2]

Those proposed changes are horrible.
I really dont know what else to say.

Simply Horrible.

 

[El Diablo]

Here's Andrew Moufarrige's breakdown of in game stoppages again:

Now his proposal was estimated to be able to generate $350,000,000 over five years in additional advertising revenue through these means alone - and that didn't even take into account metro targeting, double headers, multi channel simulcasting etc.

http://www.smh.com.au/rugby-league/league-news/how-the-nrl-can-cash-in-on-tv-20110722-1hsrq.html

better to post the story link as well

 

[griff]

Here's Andrew Moufarrige's breakdown of in game stoppages again:

Now his proposal was estimated to be able to generate $350,000,000 over five years in additional advertising revenue through these means alone - and that didn't even take into account metro targeting, double headers, multi channel simulcasting etc.

The other advantage of formalising existing breaks in play and using them for advertising is that advertisers will pay a premium for a 15 or 30 second ad during play that they won't pay for a traditional ad in the middle of a 3 minute block. This may already be factored into the additional 350m, I don't know.

 

[Bluebags1908]

I think kicks for touch are ideal for inserting 15 second ad breaks. It's a natural and reasonably prolonged break in play where not much happens, so viewers are not really going to miss out on anything.

 

[docbrown]

Refs can easily be set up with a device to signal when the breaks start and end.

Also for instance with tries being scored, the break can be restructured so that the conversation is placed on the replay feed so after commercial they play the try replay, the kick replay and the go straight to the live kick off.

 

[VictoryFC]

If its all about ads, why don't they do what I've been seeing a lot in American and Indian sports coverage, where they have the main screen downsize as an ad comes up on the side and bottom. Especially in situations like bluebags mentions where they're kicking for touch from a penalty. Then the minute thats done, the screen pans out again. You also keep the continuity of the match without too many actual ads. You could have specific sponsors for penalties, conversions etc and you could still have normal breaks when they usually come.

 

[dgsfan]

Why replay it? There's stilla period of nothing happening. Insert the commercial there. If you're replaying the try and the conversion after the break, what's going on live? The kick off is live after the replay is shown, so presumably they're setting up the kick off? Insert the commercial there so everything is live.

 

[docbrown]

So you can edit out the 20 seconds of the goal kicker staring at the ball and delete the 10-15 seconds of getting back for kickoff.

 

[Sixgill]

If its all about ads, why don't they do what I've been seeing a lot in American and Indian sports coverage, where they have the main screen downsize as an ad comes up on the side and bottom. Especially in situations like bluebags mentions where they're kicking for touch from a penalty. Then the minute thats done, the screen pans out again. You also keep the continuity of the match without too many actual ads. You could have specific sponsors for penalties, conversions etc and you could still have normal breaks when they usually come.

Love this idea. If we have to have ads then this would be great.

With a Picture in Picture type scenario it may also help keep people watching the screen.

If I were an advertiser I'd like this option.

 

[Quidgybo]

If its all about ads, why don't they do what I've been seeing a lot in American and Indian sports coverage, where they have the main screen downsize as an ad comes up on the side and bottom. Especially in situations like bluebags mentions where they're kicking for touch from a penalty. Then the minute thats done, the screen pans out again. You also keep the continuity of the match without too many actual ads. You could have specific sponsors for penalties, conversions etc and you could still have normal breaks when they usually come.

This would be no where near as profitable as true ad breaks. Neither the advertisers nor the networks want ads sharing screen space with the show (at least not as a substitute for true breaks). It undermines the value of the advertising by allowing viewers to concentrate on something else. When you're paying $1b for something, you're going need to pull in serious money to pay for it, not fluff money from easily ignored Internet style banner ads.

Leigh.

 

[juro]

War in west Sydney, but Tassie is apples

* by: Brent Read
* From: The Australian
* February 22, 2012 12:00AM

IN western Sydney, war continues to rage. But go further south, to the sporting outpost of Tasmania, and a profitable peace has broken out.

The Melbourne Storm played the final trial of its pre-season against the Brisbane Broncos in Hobart last Saturday night. Only this wasn't your regulation trial. For starters, it was played in Tasmania, a state with a taste for all things AFL.

Yet the trial was underwritten by Tasmanian AFL club North Hobart, and took place on an Australian football ground. And it was played within a short punt of the offices of AFL Tasmania.

Despite rugby league's limited exposure in the southernmost state, the game attracted nearly 12,000. In the throng were punters wearing North Sydney Bears and Illawarra Steelers jerseys.

Cue all those jokes about Tasmania being trapped in a timewarp. Only this is no joke. While the Storm was putting Brisbane to the sword down south, Greater Western Sydney's pre-season cup games against Collingwood and the Western Bulldogs -- played at Blacktown on Saturday night -- drew little more than 8000.

That's right, a rugby league game in Tasmania left an AFL game in western Sydney in its wake. GWS star Israel Folau was no match for his former Storm teammate Billy Slater.

For the week leading into the game, Slater and Cooper Cronk were front- and back-page news. The Storm sold thousands in merchandise. They even sold some memberships. And Brisbane captain Sam Thaiday's cult status extends to Hobart if the reception there was any indication.

Where Western Sydney has turned into a battleground, Tasmania has become a love-in between the major sporting codes. Rugby league in Tasmania -- yes, it does exist, albeit in the form of a four-team competition played over the summer months -- was given a big shot in the arm.

But here's the catch. So did AFL. Some would suggest it was an act of heresy in these warring times, but try telling that to the North Hobart AFL club, which underwrote the game and walked away with a healthy profit. The Storm was so impressed plans are under way to play another pre-season game in Tasmania.

The next step could be to take premiership games to the state, something AFL clubs Hawthorn and St Kilda did in recent years.

The extension from that is the impact it could have in the longer term. Tasmania is an untapped television market for the NRL. The only way for growth is up.

From little things big things grow, and it doesn't get much smaller than the thirst for rugby league in Tasmania. But the Storm has given the Australian Rugby League Commission some food for thought as the game's new governing body negotiates the next broadcasting deal.

While there is no suggestion it could impact on what the game earns over the next five years, the opportunities beyond that are untapped and endless.

And this as the game receives promising news from Western Australia, where preliminary talks are under way to have rugby league given more prominence on commercial television.

There are suggestions Friday night and Sunday football could be shown on one of the Nine Network's digital stations in the west -- a major fillip for the state as it vies for its own team.

You can only wonder where the sport would be in Western Australia today had the Reds not been the victims of peace in the Super League war.

The west has a thirst for rugby league, and it looks like being quenched, first on television and then in the flesh in the form of its own team.

It's an opportunity rugby league looks set to tap. And another one is available in Tasmania.

As the Storm showed, there isn't always a winner and a loser in the footy wars. Sometimes they all emerge victorious.

http://www.theaustralian.com.au/new...tassie-is-apples/story-e6frg7mf-1226277590086

 

[El Diablo]

Perth is owned by WIN TV

 

[VictoryFC]

There's a good reason AFL don't want a team in Tasmania. Commission should be well aware

 

[Perth Red]

And this as the game receives promising news from Western Australia, where preliminary talks are under way to have rugby league given more prominence on commercial television.

There are suggestions Friday night and Sunday football could be shown on one of the Nine Network's digital stations in the west -- a major fillip for the state as it vies for its own team.

You can only wonder where the sport would be in Western Australia today had the Reds not been the victims of peace in the Super League war.

The west has a thirst for rugby league, and it looks like being quenched, first on television and then in the flesh in the form of its own team.

Please say it is so!!!

 

[TheRam]

There's a good reason AFL don't want a team in Tasmania. Commission should be well aware

Well what is it then?

 

[russ13]

http://au.finance.yahoo.com/news/seven-west-media-aiming-40-060959663.html

Seven West Media aiming at 40% rev share

AAP – Wed, Feb 22, 2012 5:09 PM AEDT




...even West Media chief executive David Leckie says a 40 per cent share of the lucrative free-to-air metropolitan television advertising market is within reach.

Mr Leckie was asked during the television and publishing group's first half profit presentation on Wednesday whether the Seven TV network could achieve the magic milestone in 2012.


The Seven West boss said it would be a tough task.


"But I think with the four AFL games and what we seem to have got with the SMI data 43.9 per cent share for January, you would have to say we were a bit of a chance," Mr Leckie said.


"We'd love to have a 40 per cent share."


Figures from Free TV Australia showed Seven had 38.1 per cent of capital city advertising market in the six months to December 31, 2011, well ahead of Nine (34.9 per cent) and Ten (27 per cent)...