The TV rights thread part II

[docbrown]

The question is in future who will come second...

 

[bluesbreaker]

Interesting piece in the DT today about channel 10... I can't post the article just yet but i'm sure someone can.

Basically states that channel 10 want all 8 games in the next deal, but will settle for origin, and are not prepared to pay big bucks for bad games in a games sharing arrangement.

also mentions something about denying fox sports the right to show game replays.

 

[docbrown]

Dean Ritchie trying to get a "scoop". Derp.

http://www.dailytelegraph.com.au/sport/nrl/tv-fight-for-origin/story-e6frexnr-1226279961684

Channel Ten emphatic it has the cash to challenge Nine and Seven for NRL coverage rights

THIS could be the most bruising State of Origin match-up in more than 30 years. Australia's three commercial networks - Nine, Ten and Seven - will officially go to war over television rights for State of Origin.
Industry sources claim Origin is worth about $25 million annually through television coverage and each station is preparing for league's new independent commission to split the major properties.


The Daily Telegraph can also reveal that Channel 10 is:
USING analysts to compile a game-by-game ratings dossier from last season to determine the exact worth of matches;

DETERMINED not to pay massive money if given the lesser games each week in a divided rights format;
MAKING rugby league the station's number one target for 2012; and
READY to televise some matches on One (HD) and Eleven (youth channel) if the station secures all eight games each round.


Ten wants the NRL rights rather than a stand-alone crack at State of Origin but will still negotiate to screen rugby league's greatest contest.
"We are in an exclusive negotiation period with the incumbent rights holders (Nine)," said NRL chief executive David Gallop.
"But State of Origin football is getting bigger and bigger every year so it's hardly surprising that it is being looked at as a compelling television property by all networks, should the opportunity arise."
Seven wants Origin but a network spokesman only repeated yesterday: "David Leckie (Seven chief executive) loves league. However, we won't be drawn into commenting on the forthcoming negotiations for television rights."
Ten is emphatic it has the cash to make a full-scale assault on Nine and rugby league.
If successful in securing the rights, Ten may demand exclusive rights - denying Fox Sports the chance to show replays.The NRL will look to finalise the TV deal by mid-season.

1.

The other day Bourbon Bec was adamant 10 only wanted 4 games and didn't want to show any on One HD. Ritchie's now contradicting that and saying they want all the games with some on HD. They're both scrambling to get the facts but they don't know the full details. Ritchie purely guessing about the exclusivity comment.



2.
State of Origin is worth $25 million minimum - $125 million over 5 years - that figure is about right. But with changes to the in game advertising as has been discussed earlier it is worth even more.


Here's a tip for Ritchie. 10 aren't the only ones who have their numbers on targeting home and away games...

 

[docbrown]

Basically states that channel 10 want all 8 games in the next deal

True.

but will settle for origin

False.

and are not prepared to pay big bucks for bad games in a games sharing arrangement.

Well is anyone?

also mentions something about denying fox sports the right to show game replays.

False.

 

[bluesbreaker]

Er the article doesn't talk about those things doc? :\

 

[bluesbreaker]

channel 10 previously paid top dollar to the afl for terrible games IIRC?

 

[docbrown]

Er the article doesn't talk about those things doc? :\

What things?

My comments were about things in the article that were correct, things in the article that were just guesses and things totally overlooked by the article.

 

[docbrown]

You can make of the following whatever you want. I wouldn't post it if it wasn't based on certain things and most of it I've already commented on previously, it's just a condensed timeline version. It is obviously dependent on a few highly variable outcomes but you can get the gist of it.

5:00pm
News starts. If a major story is breaking in Rugby League it will run in the first block but afterwards they will do the cross to sports reporter to remind viewers of the night’s NRL preview in the sports segment

5:10pm
This is usually around the standard time of the brief sports update. Unless there’s a major story in another sport the first comment in this section will be a reminder about the preview of the night’s games coming up in the sports segment

5:40pm
The first story in the sport segment will be an issue on rugby league, typically some angle attached to the night’s upcoming games followed up a short cross to one of the panellists already at the stadium. Following that there’s also a quick preview of the rest of the weekend’s other NRL games, other outstanding league issues and after which the rest of the sports news will follow

6:25pm
The Project. Another quick preview/reminder about the night’s games with a live cross to a player in another studio or a discussion with a player in the project studio for their comments/opinion

7:00pm
This segment is simulcast exactly the same on both 10 and One HD.

The pre-game coverage begins with an NRL on 10 Friday Night Football header followed up with the preview video story of the two games. The story is typically a brief us vs them tale – what is on the line, reminds us of the stakes and the personal angle of a player or the team. Then cut to the panel live at one chosen ground typically Sydney in the commentary box but can vary (even though there are two teams at two different stadiums) with the pre-game analysis of both matches. They will also remind viewers in various states of which channel to tune into at which time for which game. During this portion of the coverage 10 will also slip in a news update.


7:20pm
The game is intended to kickoff at 7:22pm to cut across the half hour divide with the two minutes prior dedicate to the main caller's comments on the match during their the march out of the sheds. There are two commentary crews at the two different matches and depending on where you are you will get a different match targeted to your area on 10. However on One HD you will get the alternate match at the same time. Intestate viewers will get a match that the network believes will appeal the most on One HD whilst 10 has non NRL content. That said the second game would still follow immediately after as per what the process would be in NSW, QLD, ACT & NT (VIC, SA, TAS, WA just wouldn't get the option of choosing which game to watch). Neither game would have a constant on screen score graphic. The score would only be shown when a try, conversion or field goal is successful. This is the same process employed when games have blown out score lines. The idea behind this is veridical paradox. If a viewer changes channels during an ad break to check out the alternate game, they are presented with no clear frame of reference. As the length of time viewing the alternate game continues they start to think that they are missing something on their original choice until the idea is large enough that they change back. The small snippet that they do see encourages them to watch the flip around second game later on. The official LIVE FRIDAY NIGHT FOOTBALL programme block ends at around 9pm-ish but because both games run from 7pm to 9pm the viewing audience is much larger than what 9 currently get for 1 match only at 7:30pm.


9:05pm-ish
The first game on both channels is then swapped for the second time slot and designed to avoid the current 9:30pm standard programme change. Of course there is variability with the exact shift time because of games having different running lengths. The second game is obviously delayed and edited with larger buffers for ad space. The official FRIDAY NIGHT FOOTBALL (DELAYED) block ends around 11pm-ish

11pm-ish
A third programme, a POST GAME SHOW contains all the follow up analysis, man of the match interviews, coach's press conference and a final preview of the rest of the weeks matches, channels and timeslots with that show designed to end around 11:30pm-ish in time for the late news.

Same two games that 9 airs now over 4 hours but 10 will 9 hours of use out of them (across 10 & OneHD) (plus boost the shows beforehand).

 

[Goddy]

No matter how this turns out, it is blatantly obvious all the networks are desperate for a piece of the League Pie, so as long as they cough up the dough, I couldn't care less who televises it.

 

[bluesbreaker]

What things?

My comments were about things in the article that were correct, things in the article that were just guesses and things totally overlooked by the article.

ah right, i thought you were having a dash at me... what we have here is failure to communicate.

 

[Desert Qlder]

WRT The Project, if it is to become an adjunct RL program with a view to cross-promote the upcoming game, then the whole show will need a massive overhaul. In other words, new presenters will need to be brought in.

It is currently filmed in Melbourne and I can't see them capable of giving effective coverage with the current production staff. In effect, the show will need to be moved to Sydney.

 

[docbrown]

ah right, i thought you were having a dash at me... what we have here is failure to communicate.

Nah, I was having a go at Bourbon Becky and Dean Ritchie. They can't even agree on what 10 want and they work for the same paper... :roll:

 

[docbrown]

WRT The Project, if it is to become an adjunct RL program with a view to cross-promote the upcoming game, then the whole show will need a massive overhaul. In other words, new presenters will need to be brought in.

It is currently filmed in Melbourne and I can't see them capable of giving effective coverage with the current production staff. In effect, the show will need to be moved to Sydney.

Sorry should clarify. The Project would be as is but half way through before the half hour, they would do a 5 minute segment on their NRL coverage. The rest of the show would be what it's normally about.

I'm just giving an example of how 10 intends to use Rugby League to pull itself up to the big boys with this time of in programme advertising. There'd also be a slew of ads from 5pm to 7pm reminding you to tune in for the football.

 

[Phil McGrawhan]

Doc, serious qquestion..At what stage (with all the current hype/BS/Media focus) on RL ,will it dawn on CH9 that they have totally f**ked up with RL?
I mean there are suppossed to be smart business people running the station ,who seem to have NFI on how to promote or look after their Golden Goose.
Will it dawn on them after the 90 day period when they see that other stations want it,will promote it ,& will get it at all costs.

 

[TheRam]

Well docbrown if this gives us over 1.2 billion then I love it. Also all games on fta would compel me to attain the hardest and largest hard on I have had since I was a teenager.

 

[Ronnie Dobbs]

Ho Ho Ho.

f**k I would love to see those smarmy Victorians have to promote RL in their shitty little show.

Danii Minogues bloke is actually very good and sits a few of them on their arses in a very grown up way. I remember last year that Kitty Flanagan and the rest of the pseudo intellects were doing some very average, stereotyped jokes on Origin night for the benefit of Victorians and Mr Minogue sat there quietly, didn't pay any attention to it and then passionately answered questions from the smarmy Tards, regaling how big this game would be in England and that it would be easily viewed by 3 or 4 million people in the UK alone.

Kelvin Shiny and his merry band of knob ends will never be more than a strange, gay curiosity anywhere but Vic and the backwater states of Oz.

Please Lachlan and James.Please make this happen.

I've got a good feeling about all this. Suddenly even Gallop seems ready for a stink.

Strong leadership. There's no substitute for it.

 

[East Coast Tiger]

I agree, except about Gallop. He is shaping as the only thing that will prevent a good deal, if anything. Ten has always been big on cross-promoting things, especially fumbelball. That's one of the reasons I voted for them to get games. The interesting thing about this Project business is that it suggests the games will be live nationally, even if it's only on One in the Victorian states.

 

[Phil McGrawhan]

How will Gallop stop us getting a good deal?
He will not be doing the tough negotiations..

 

[East Coast Tiger]

Won't he? He's the CEO of the league. He will be in it up to his neck.

 

[Phil McGrawhan]

Bullshit,put your paranoia on hold for a minute.