The TV rights thread part II

[aarondoyle]

Maybe I should have pretended I was psychic.

http://www.dailytelegraph.com.au/sport/nrl/nrls-finals-overhaul/story-e6frexnr-1226136180949

Should be two Sunday games. 1.30 and 4

 

[docbrown]

And here's an interesting follow up to what I was talking about a while back with Optus entering the fray. This time it may even affect the AFL's much publicised rights deal if it does go into long term court territory:

Threat to AFL millions

Lucy Battersby

September 15, 2011

TELSTRA is threatening to tear up its new $153 million broadcast rights deal with the AFL after a copyright dispute erupted over rival Optus providing football telecasts to its internet and mobile phone customers.
Telstra chief executive David Thodey has told The Age that if a court allows Optus to continue showing football matches virtually live, it will ''throw everything up in the air'' regarding Telstra's AFL deal, and its planned deal with the National Rugby League.
The Federal Court will tomorrow hold a hearing on a request by Optus to restrain the AFL and NRL from suing it for breach of copyright for its TV Now service, which was launched on July 19. The service allows Optus phone and internet customers to watch AFL games on an effective delay of as little as two minutes.
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It could prove to be an important test case for content rights in the era of internet television and multimedia devices.
Telstra recently agreed to pay the AFL $153 million for exclusive rights to stream matches live over the internet from 2012 to 2016 and is negotiating a new rights deal with the NRL.
''It is going to put a big question mark over how rights management is done,'' Mr Thodey said. ''We have worked under a set of assumptions that we thought was right, and if it does change then we will review it. If you start having too open an environment, then it throws everything up into the air.''
Optus customers can use the TV Now service to program a recording, which is then stored in a data centre. The recording can be downloaded to a mobile phone, tablet or computer shortly after - or while - it is broadcast. Customers with iPhones can watch the games on a two-minute delay, while those with Android devices can watch after the broadcast finishes.
Copyright lawyers say Optus is relying on exemptions to the Copyright Act that allow individuals to record broadcasts to watch at more convenient times - known as ''time shifting''.
Telstra is not involved in the current legal case, but could become involved if the sporting bodies file a cross claim.
Optus launched court action against the AFL and NRL after they sent legal letters accusing it of copyright infringement.
The Copyright Act allows Optus to ask the court to declare the threats unjustifiable. ''Optus believes these claims are groundless and is seeking a declaration from the Federal Court that the threats of legal proceedings for infringement of copyright are unjustified,'' an Optus spokeswoman said.
''Optus TV Now is a cloud-storage service which enables customers to play back free-to-air programs that they have recorded at a previous time, similar to a personal video recorder or services such as TiVo and Foxtel IQ. Optus is confident use of Optus TV Now in accordance with the terms and conditions of the service does not result in any copyright infringement.''
Intellectual property lawyer Scott Buchanan, a partner at DLA Piper, said Optus's product was similar to a video recorder or internet TV recorder, except that the content is stored in a data centre and downloaded to different devices.
He said TV Now was likely to fall within the time-shifting exemption as the provision was ''expressed in entirely technology neutral language''.
However, this is the first time device-shifting - watching television on mobile phones - has been tested in court.
''What the Optus service does is it potentially undermines the value of Telstra's offering if people can record to the cloud and then download on their mobile phone even though they can only do so for personal use,'' Mr Buchanan said.
Similar products such as myTVR and EyeTV for Apple also show AFL telecasts while they are in progress - putting these services in direct competition with Telstra's content as well.
The Telstra deal is part of the record-breaking $1.25 billion, five-year media rights package recently negotiated by the AFL.​

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Read more: http://www.theage.com.au/business/threat-to-afl-millions-20110914-1k9qm.html#ixzz1Xz2oe9BN​

Read more: http://www.theage.com.au/business/threat-to-afl-millions-20110914-1k9qm.html#ixzz1Xz2hk9jG​

 

[Perth Red]

That's a cheek, expect changes to the copyright law soon!

 

[Stormarekings]

And here's an interesting follow up to what I was talking about a while back with Optus entering the fray. This time it may even affect the AFL's much publicised rights deal if it does go into long term court territory: [/LEFT]

This is bad news for league as well. If optus is able to win this in court, telstra will not give the NRL any money for phone rights (should be a similar deal to the AFL about 155 million). That is why the NRL and AFL are going into court against Optus together (I think).

 

[Billythekid]

I love how league is now being used to piggy back union in Australia. After trying for so long to kill us off now we're being used to help them out.

In fact it feels like league is always used as a vehicle for 9's other programs whilst they can't be bothered actually promoting their number 1 program.

 

[thorson1987]

I love how league is now being used to piggy back union in Australia. After trying for so long to kill us off now we're being used to help them out.

In fact it feels like league is always used as a vehicle for 9's other programs whilst they can't be bothered actually promoting their number 1 program.

this.

 

[docbrown]

This is bad news for league as well. If optus is able to win this in court, telstra will not give the NRL any money for phone rights (should be a similar deal to the AFL about 155 million). That is why the NRL and AFL are going into court against Optus together (I think).

It depends on whether the court case is settle before or after negotiations.

I can see a scenario where it's actually cheaper for Optus to bid for NRL rights and have the litigation fees dropped entirely.

 

[CC_Roosters]

If this goes to golden point, the 9 tramps better not cut off to the wallabies.

 

[CC_Roosters]

Correct me if im wrong, but do the prelim finals have teams from the 4 largest cities in australia and NZ.

 

[El Diablo]

Manly isn't a city afaik

 

[docbrown]

Well Manly is an enclave of Sydney - so technically there's 4 cities - the top 3 Australian + biggest New Zealand city.

Feebleball might have all Melbourne teams in their games next week...

 

[El Diablo]

Manly are not a well supported team. bugger all fans as was evident the other week

they don't rate high either

 

[El Diablo]

btw did anyone else watch the Barefoot Rugby League show the other night?

Roy Masters was on saying he'd heard 9 would like a second Brisbane side in for the next deal

 

[docbrown]

btw did anyone else watch the Barefoot Rugby League show the other night?

Roy Masters was on saying he'd heard 9 would like a second Brisbane side in for the next deal

Didn't watch it but the cat's pretty much out of the bag now.

LEK & 9 want to secure the Brisbane audience on a Sunday as well, whilst being able to mix up the QLD teams that get aired.

 

[Billythekid]

Maybe if they actually pay us what we're worth (i.e. more than the AFL) than we should give them what they want.

Also i still don't understand why we are going to delay expansion. As far as i can tell having a team in Perth and a second Brisbane team (not too mention having an extra game a week) makes our rights much more valuable. We can still give struggling clubs just as much money as there will be much mroe coming in.

 

[Brutus]

Maybe if they actually pay us what we're worth (i.e. more than the AFL) than we should give them what they want.

Also i still don't understand why we are going to delay expansion. As far as i can tell having a team in Perth and a second Brisbane team (not too mention having an extra game a week) makes our rights much more valuable. We can still give struggling clubs just as much money as there will be much mroe coming in.

I fully agree.

But DG appears stuck on the line that existing teams deserve to enjoy the spoils from the new broadcast deal for a couple of years.

 

[Third Bugler]

Maybe if they actually pay us what we're worth (i.e. more than the AFL) than we should give them what they want.

Also i still don't understand why we are going to delay expansion. As far as i can tell having a team in Perth and a second Brisbane team (not too mention having an extra game a week) makes our rights much more valuable. We can still give struggling clubs just as much money as there will be much mroe coming in.

Here's a tip, princess. You don't get to decide what the TV rights are worth, no matter how long you stick your fingers in your ears and hold your breath. The market will decide.

And despite my taste in footy and your taste in footy, I think the AFL will be comfortably ahead when the market does decide..

 

[docbrown]

The market will decide.

Assuming that it's a free market...

 

[Billythekid]

Here's a tip, princess. You don't get to decide what the TV rights are worth, no matter how long you stick your fingers in your ears and hold your breath. The market will decide.

And despite my taste in footy and your taste in footy, I think the AFL will be comfortably ahead when the market does decide..

Here's a tip, i don't give a sh*t what you think .

 

[bobmar28]

btw did anyone else watch the Barefoot Rugby League show the other night?

Roy Masters was on saying he'd heard 9 would like a second Brisbane side in for the next deal

NITV is no longer on FTA so I didn't see it but it is obvious to me that all the networks would want a 4th QLD team.