D-day for $1 billion TV footy battle
UPDATE 2.25pm: EDDIE McGuire has remained tight-lipped over his employer's eleventh hour bid to secure the AFL's lucrative broadcasting rights. As league chiefs pored over a last-minute pitch from the Nine Network today, McGuire said he was confident the final decision would be made with the welfare of the game and it’s impact on the community at heart.
"The last couple of negotiations have been absolute crackers for football and I expect that that will continue,'' McGuire said.
"I have the greatest of confidence in Mike Fitzpatrick, Andrew Demetriou, Chris Lynch and Gill McLachlan heading up the media rights team and I'm sure we will get the best possible result for football.
"The outcome I want is as much money to come to the AFL so we can invest in areas and make (more) AFL fans. The money invested into the AFL rights will keep the game strong.
"We want to see as many live games as possible and as much access around the country as we can."
Nine has made a late play for control of the five-year contract, to run from 2012-16, in a pitch that would see it share home-and-away broadcasts with pay-TV giant Foxtel.
The AFL Commission will meet later today to assess the bids from Nine, Foxtel and rival co-bidders channels 7 and 10.
A decision could be announced as early as this afternoon, but is more likely later in the week. It is believed Seven and Ten will be given one last chance to better Nine's offer.
The AFL is eyeing a $1 billion sale price, well up on the existing figure of $780 million. AFL chairman Mike Fitzpatrick returned from a business trip to London yesterday and has been updated on the progress of the negotiations.
Speculation over the TV rights race spilled over during coverage of yesterday's Melbourne-Gold Coast clash at the Gabba, which was aired by Seven on a long delay.
"Do you think we'll be calling (football) in 10 years' time, Dennis?" Bruce McAvaney asked co-caller Dennis Cometti.
"We might not be calling next year, Bruce," Cometti replied.
"Whoops," McAvaney said.
Seven has come under fire from footy fans and the league for refusing to go live on Friday nights and Sunday afternoons.
Nine has committed to live broadcasts from next year and will also allow Foxtel to simulcast all of its matches if it reclaims the AFL contract.
Foxtel will secure five of the nine home-and-away matches from next year regardless of the winner of the free-to-air battle.