The TV rights thread

[applesauce]

Packer is purely a money man. He'll do whatever he thinks will make the most amount of money. I've heard rumours he's going to try to buy nrl AND afl AND cricket because he thinks the most promising part of australian tv is sport, as scripted tv is dying thanks to the growth of internet piracy.

If it's true I'd love for 10 to become the centre of major sports.

He wants to get ride of ONE and replace it with SKY NEWS, what do you think will happen to 10's sports programming? The whole point of ONE was to play all sports through it over the next 2-3years. There seems to be a hidden agenda here and it isn't sport...

 

[Brutus]

Gallop is not making any predictions about what he will get for the 2012-16 contract but remains confident it will be a higher price.

"I think, as at today's date, we are very encouraged with the interest we hear around the traps about our products. That includes the other free-to-airs" Seven and Ten, he says.

"Whether that's on par with the AFL will obviously be one of the things we will be measured against. But they are truly national, so they have five capital cities rating that are always going to be better than ours. Their game goes for longer."

http://www.theaustralian.com.au/bus...season-kicks-off/story-e6frg8zx-1225829862967

Retro Gallop. Our great leader.

 

[Green Machine]

David sounds like an AFL fan or he's talking down the price,

 

[BunniesMan]

http://www.theaustralian.com.au/bus...season-kicks-off/story-e6frg8zx-1225829862967

Retro Gallop. Our great leader.

David sounds like an AFL fan or he's talking down the price,

My take on the way he's been speaking lately is he's trying to talk down what we'll get either to make himself look good if we do get a great deal OR he thinks we're not going to get a great deal and this way he can say "well this is how I thought it would happen all along".

 

[Everlovin' Antichrist]

Gallop's currently in a position where he's going to be selling it to his boss if the IC doesn't go through and NEWS don't pull out.

He shouldn't be there if the NEWS are still involved in the game.

Anyone in his position talking like that should immediately be sacked.

 

[simostorm]

then how about bring back Perth and move the Sharks to Adelaide.. and extend the halftime break by 5-10 minutes. more drinking time.. woot.

 

[Timbo]

He's not wrong though.

They're in all the major media markets and have a game that runs longer.

 

[applesauce]

He's not wrong though.

They're in all the major media markets and have a game that runs longer.

But on the flip side it also means that when the Swans rate 30k LIVE, in PRIME TIME on a Saturday night, uncontested sports wise, on FTA, that means there game is on for far longer than TV execs would want in Australia's biggest market for much longer. Same can be said for the Lions.... :roll:

That's what he should be saying. Along with the fact that they have had 30 and 15yrs receptively to gain a supporter base that watches the matches on TV.

 

[Lockyer4President!]

But on the flip side it also means that when the Swans rate 30k LIVE, in PRIME TIME on a Saturday night, uncontested sports wise, on FTA, that means there game is on for far longer than TV execs would want in Australia's biggest market for much longer. Same can be said for the Lions.... :roll:

That's what he should be saying. Along with the fact that they have had 30 and 15yrs receptively to gain a supporter base that watches the matches on TV.

The Bad News Bears have been in Brisbane longer than the Broncos, 20+ years, not 15. Just reinforces what a joke fumbleball is in QLD.

 

[Perth Red]

On ABC news all they talked about was 10 going for AFL now Packer is on board. Don't they know he is a RL man?

Re Gallop I wonder if that is when he suddenly became a fan of the Perth bid after realising what he had said and that we need capital cities? Up until that time we was just a "dot on a map"!

 

[Green Machine]

He's not wrong though.

They're in all the major media markets and have a game that runs longer.

In the major regional markets of Australia the AFL might be in there, but they don't rate. Those regional markets of NSW and QLD stack up pretty well against Perth and Adelaide. David is a dill,

 

[Perth Red]

Problem is all the media and therefore public perception and therefore corporate $'s looks at the 5 capital cities primarily for TV audiences. Just take a look at any media article re top rating shows, it is always the capital city audiences they are talking about, not the enbtire country. Don;t know why this is but it is.

With a team and decent coverage there is no reason why Perth won't top AFL viewing stats in Sydney and Melbourne cream them all together.

 

[El Diablo]

Problem is all the media and therefore public perception and therefore corporate $'s looks at the 5 capital cities primarily for TV audiences. Just take a look at any media article re top rating shows, it is always the capital city audiences they are talking about, not the enbtire country. Don;t know why this is but it is.

With a team and decent coverage there is no reason why Perth won't top AFL viewing stats in Sydney and Melbourne cream them all together.

Advertising revenue in regional areas is greater than those in some cities

http://www.thinktv.com.au/media/Med...ercial_television_networks_-_Jan-Jun_2010.pdf

 

[Perth Red]

yes I know that but doesn't stop the perception and the reality that the media focuses on the 5 capital cities. You also have to question how spread that advertising $ is ie lots and lots of small ads v large nationally run ads in capital cities. Generally TV companies prefer the large nationally run ads rather then the 100 local company ones. Even in that article the end piece focuses on capital cities.

Also the AFl will argue that they are not only in all capital cities but also all regional areas, so in effect they lay claim to all advertising areas, wether they rate or not.

In effect there is alot of $'s of advertising in Vic, WA and SA that the NRL has zero contribution to.

Big thing I noticed from that is 10's smaller % of the income. Something they could dramaticlaly turn around if they had the NRL! IF the NRL could add 10%+ to their advertising revenue (no idea what the advertising during NRL is actually worth?) then it becomes very viable for them to be offering $200mill a year for it.

 

[applesauce]

On ABC news all they talked about was 10 going for AFL now Packer is on board. Don't they know he is a RL man?

Re Gallop I wonder if that is when he suddenly became a fan of the Perth bid after realising what he had said and that we need capital cities? Up until that time we was just a "dot on a map"!

Sounds like the Habib assumption to me. :lol:

 

[docbrown]

yes I know that but doesn't stop the perception and the reality that the media focuses on the 5 capital cities. You also have to question how spread that advertising $ is ie lots and lots of small ads v large nationally run ads in capital cities. Generally TV companies prefer the large nationally run ads rather then the 100 local company ones. Even in that article the end piece focuses on capital cities.

Also the AFl will argue that they are not only in all capital cities but also all regional areas, so in effect they lay claim to all advertising areas, wether they rate or not.

Yep about 60% of Australia's TV advertising expenditure is in NSW & QLD - where the NRL have 14 teams to the AFL's future 4. The AFL have 40% expenditure in their heartland. What's curious is that the ratio of network return is about a third. So in terms of Ad Revenue Hours - for games that rate evenly in the two different heartlands, the NRL's 2 hour games effectively generate the same income as the AFL's 3 hours.

10-15 years ago, the perception was that metro ads were large national ads and that regionals were local ads - and it was accurate then. However, today due to the expansion of those national brands, many of whom have more regional stores and distribution than metro stores, that perception is no longer accurate. You look at products positioned during both football code's coverage and you'll see that the vast majority are available nation wide.

The NRL on a digital channel - even a secondary digital channel - will rate higher than most programming (7 mate/One HD...) - and soon the southern states will be forced to have it aired. Add in a Perth team, a 9th game which means a 4th free to air timeslot, multi-channel Friday night live programming (both games at 7:30pm & then swapped) and a Sunday arvo double header follow on audience - plus a real & genuinely competitive auction for the Rugby League rights...

 

[Perth Red]

totally agree with you doc, but until we get national FTA covergae we can't lay claim to anything imo. Any idea what the tv ad space is worth for NRL? As yous ay Q'land and NSW are the biggest ad spending by far, NRL is the number 1 TV product in those states, Ch9 get a sizeable % of ad spend income, you'd think the ad spending would be pretty huge during for the entire season. Especially when throwing in SOO, finals and Internationals. Is it worth $200mill+ a year to Ch10 is the biggie I guess?

 

[Everlovin' Antichrist]

He's not wrong though.

They're in all the major media markets and have a game that runs longer.

Well yeah, he is wrong. The northern NSW media market is the 4th largest in Australia. It's the 4th largest ratings area behind Sydney, Melbourne and Brisbane.

The "longer game" just makes it more time on 7 or 10 that isn't being watched in 2 of the 3 biggest media markets in Australia.

Gallop was talkling bollocks and he was talking it down simply because he can feel justified if there isn't a hefty increase in the next TV rights. And there won't be if he and NEWS are involved as they were in the last round...

 

[Timbo]

Problem is all the media and therefore public perception and therefore corporate $'s looks at the 5 capital cities primarily for TV audiences. Just take a look at any media article re top rating shows, it is always the capital city audiences they are talking about, not the enbtire country. Don;t know why this is but it is.

With a team and decent coverage there is no reason why Perth won't top AFL viewing stats in Sydney and Melbourne cream them all together.

Thank god.

Sometimes I think I'm the only one who gets it.

 

[Timbo]

The point is, whether or not it's an accurate representation of how many people are watching, 7,9,10... These are businesses. They will use every trick in the book to pay absolute bottom dollar for the rights. And saying there's no market in two of the 5 biggest cities in the country, nor is there a market in Tassie or the NT will be one of those tricks.

It's not like Gallop can wave a magic wand and ***SHAZAAM*** billion dollar rights.

Sometimes people on here talk like they think Gallop is actually trying to get less money into the code :s