Short term challenge is for the team to perform well at home, and raise people's expectations, and they'll be more tempted to come to games in person, rather than watch at home or in a pub or club.
The medium to long term challenge is stimulating the interest of young people in the Shire, school aged kids, who may or may not develop a deeper interest in the sport and come to games and spend their hard earned there once they are in the workforce.
The idea of taking games to other venues where costs are underwitten by govt subsidies and temporary financial incentives is only a stop gap solution.