Tina Turner

[wittyfan]

Titans are better best forgotten!

 

[The Great Dane]

The reason that the Tina Turner campaigns were so successful back in the day is because she was a massive super star at the peak of her popularity at the time, and it was basically unheard of for a current international big act to represent what is basically a small local brand back then.

Rehashing the Tina Turner campaigns now is just a blatant appeal to nostalgia, and in a sport which spends way to much of it's time reflecting back on the glory days of the past instead of looking forward to the future the last thing that the NRL needs is more attempts to cash in on nostalgia.

If the NRL was willing to spend the money that it'd take to get Tina Turner interested in doing another campaign they'd be better off spending a bit more and trying to get an artist/celebrity that is popular and relevant now instead, in other words instead of rehashing the old Tina Turner ads that will mainly target people that are already fans, they should try and find the new "Tina Turner" and create new ads that will appeal to younger people who aren't already fans.

 

[alexwilliams_66692007]

The reason that the Tina Turner campaigns were so successful back in the day is because she was a massive super star at the peak of her popularity at the time, and it was basically unheard of for a current international big act to represent what is basically a small local brand back then.

Rehashing the Tina Turner campaigns now is just a blatant appeal to nostalgia, and in a sport which spends way to much of it's time reflecting back on the glory days of the past instead of looking forward to the future the last thing that the NRL needs is more attempts to cash in on nostalgia.

If the NRL was willing to spend the money that it'd take to get Tina Turner interested in doing another campaign they'd be better off spending a bit more and trying to get an artist/celebrity that is popular and relevant now instead, in other words instead of rehashing the old Tina Turner ads that will mainly target people that are already fans, they should try and find the new "Tina Turner" and create new ads that will appeal to younger people who aren't already fans.

There's always one..

 

[The Great Dane]

There's always one..

Yeah there is always one sensible person that's more concerned about where the NRL is heading than where it's been. . .

That is the problem though isn't it, there's only ever one, if there were more maybe the NRL wouldn't be stagnating and falling further and further behind the AFL.

 

[alexwilliams_66692007]

Yeah there is always one sensible person that's more concerned about where the NRL is heading than where it's been. . .

That is the problem though isn't it, there's only ever one, if there were more maybe the NRL wouldn't be stagnating and falling further and further behind the AFL.

And I bet you still complain the years that the NRL tries a new song..

 

[AJB1102]

Getting today's biggest pop star to sing a song isn't going to make people RL fans though.

 

[Last Week]

Getting today's biggest pop star to sing a song isn't going to make people RL fans though.

No song or singer is. It's about media coverage. It's why Macklemore was a great move. Relevant and at the peak of popularity.

 

[Zadar]

The reason that the Tina Turner campaigns were so successful back in the day is because she was a massive super star at the peak of her popularity at the time, and it was basically unheard of for a current international big act to represent what is basically a small local brand back then.

Rehashing the Tina Turner campaigns now is just a blatant appeal to nostalgia, and in a sport which spends way to much of it's time reflecting back on the glory days of the past instead of looking forward to the future the last thing that the NRL needs is more attempts to cash in on nostalgia.

If the NRL was willing to spend the money that it'd take to get Tina Turner interested in doing another campaign they'd be better off spending a bit more and trying to get an artist/celebrity that is popular and relevant now instead, in other words instead of rehashing the old Tina Turner ads that will mainly target people that are already fans, they should try and find the new "Tina Turner" and create new ads that will appeal to younger people who aren't already fans.

People love to hear what was successful, and when it is, you just stick to it.

Cricket has “cmon Aussie cmon” AFL has “up there Cazaly” the NFL have kept their Sunday night theme song forever, not sure why rugby league can’t just keep Simply the best as theirs, and change the clip every year.

The “Friday nights a great night for football” was a great lead up to the match too.

 

[Desert Qlder]

Bring back Wes Carr - 'Feels Like Whoa'.

Can there be nostalgia for something no one remembers?

 

[alexwilliams_66692007]

Bring back Wes Carr - 'Feels Like Whoa'.

Can there be nostalgia for something no one remembers?

I actually liked that one lol

 

[The Great Dane]

People love to hear what was successful, and when it is, you just stick to it.

Cricket has “cmon Aussie cmon” AFL has “up there Cazaly” the NFL have kept their Sunday night theme song forever, not sure why rugby league can’t just keep Simply the best as theirs, and change the clip every year.

The “Friday nights a great night for football” was a great lead up to the match too.

But the NSWRL/ARL/NRL didn't stick with it, and once you break that marketing campaign for an extended period you get generational divides, and once that happens each generation associates the brand with a different campaign/song and the potency of the first one is lost.

I bet you if you asked there'd be a bunch of blokes in their 20s that would say that That's My Team is the best RL song and that the NRL should bring it back.

BTW, the AFL and NFL have changed their marketing campaigns a bunch of times, and Oh, Sunday Night (the Sunday night football theme) is an NBC campaign not an NFL one.

 

[The Great Dane]

Bring back Wes Carr - 'Feels Like Whoa'.

Can there be nostalgia for something no one remembers?

The reason it failed in the first place is because basically nobody knew who he was to begin with.

See that was the difference between Tina Turner and pretty much every other campaign that the NRL has ever done, Wes Carr won a local talent show and was a tiny local act, at the time Tina Turner was e.g. the Beyonce of her time.

The fact that they could get Tina Turner to do it at all made it a massive deal at the time, but those times have long gone so it won't have any impact now except to make some old men like us feel all warm and fuzzy inside as it brings back some good memories.

 

[AJB1102]

The reason it failed in the first place is because basically nobody knew who he was to begin with.

See that was the difference between Tina Turner and pretty much every other campaign that the NRL has ever done, Wes Carr won a local talent show and was a tiny local act, at the time Tina Turner was e.g. the Beyonce of her time.

The fact that they could get Tina Turner to do it at all made it a massive deal at the time, but those times have long gone so it won't have any impact now except to make some old men like us feel all warm and fuzzy inside as it brings back some good memories.

A good fitting song is a good fitting song. Doesn't matter who belts it out. Those too young to remember wont care, they don't know what they don't know.

Beyonce might be huge but you couldn't just slap 'Put A Ring On It' over RL highlights.

 

[no name]

A good fitting song is a good fitting song. Doesn't matter who belts it out. Those too young to remember wont care, they don't know what they don't know.

Beyonce might be huge but you couldn't just slap 'Put A Ring On It' over RL highlights.

Couldn’t you?

 

[PARRA_FAN]

Even though there's no Titans in the video?

Channel 9, the home of Rugby League lol

Personally I think its great to be reminded of a great campaign but would rather it be an NRL ad rather than Channel 9 trying to boost their coverage.

 

[AJB1102]

Channel 9, the home of Rugby League lol

Personally I think its great to be reminded of a great campaign but would rather it be an NRL ad rather than Channel 9 trying to boost their coverage.

Yeah I'll never see that ad again unless it's played on grand final day.

 

[typicalfan]

Channel 9, the home of Rugby League lol

Personally I think its great to be reminded of a great campaign but would rather it be an NRL ad rather than Channel 9 trying to boost their coverage.

Would have been a good get for the NRL but CH 9 beat them to the punch.

 

[Headless Chook]

I personally like the Thomas Keneally’s “blow that whistle ref” campaign.

Spine tingling.

Ahh, but the likes of that innovativeness will never be seen under thIs current mob.

I’m surprised Toddles hasn’t engaged Scotty from Marketing. It’d be cheap to make. Him banging on an esky screamin’ “How good’s foooody” would leave Ol’ Tina for dead.

 

[Generalzod]

Channel 9s add is more for an advertisement for the Roosters and Parramatta I hardly saw the Warriors the just a glimpse on the Sharks what a poor effort who was in charge of marketing the Roosters board lol

 

[insert.pause]

Would have been a good get for the NRL but CH 9 beat them to the punch.

Not really, the NRL campaign was always going to be centred on simply the best, ch9 in their typical lazy style have just piggybacked on it weeks before the NRL ad launch.