Tina Turner

[Game_Breaker]

Fans’ ire forces NRL to revamp controversial TV ad campaign


The NRL has revamped its much publicised advertising campaign after it drew widespread criticism following its launch on Monday night.

The Daily Telegraph has learnt the NRL have backtracked from elements of the advertisement which they say were wrongly interpreted as political statements.

There was much excitement celebrating the return of the Simply the Best moniker 30 years since it was originally launched by Tina Turner in what is considered Australia’s greatest sporting campaign.

But the revamp was widely panned with 74 per cent of more than 4500 fans in a Daily Telegraph poll saying it had missed the mark.

NRL’s chief commercial officer Andrew Abdo said the changes would reflect feedback from the fans but argued that the original ad was “just as polarising”.

“We weren’t given a directive to change it,” Abdo said. “We are reacting to the way some people interpreted elements.

“This is about getting people excited for the season. This is not a political campaign. Our intention is not to create a political debate.

“We want to live up to our mantra that everyone is welcomed and everyone is welcomed to their opinion. If people didn’t think it was an accurate portrayal of course we will change it.

“It’s not because we’ve been told it. We are listening to our fans.

“We are changing elements that people feel portrayed a negative”

The voiceover around the Super League moment has changed to show a reunited code while other elements will be “sharper”. The new advertisement could be relaunched as early as Wednesday.

“I was surprised that certain elements of the campaign were interpreted the way some people have,” Abdo said. “You have to respect that. We want to make sure we’re focusing on the positives and the original intent of the campaign which is to reflect on a remarkable 30 years in a remarkable sport.”

The video takes a look at some of the biggest headlines in the game’s past three decades including the Rabbitohs’ return, Newcastle’s 1997 win, Scott Sattler’s tackle in the 2003 grand final and Benji Marshall’s flick pass in the 2005 premiership decider.

High profile players including the Trbojevic brothers, Tyson Frizell, Cody Walker and Latrell Mitchell feature.

The NRL worked with creative agency The Monkeys for the advertisement which took more than a year to produce. The longer-form advertisement is part of a wider advertising strategy which will include 30-second advertisements which Adbo said will be purely on-field focused.

There will also be a documentary about the makings of the advertisement and outdoor advertisements.

“There are so many elements to this campaign,” Abdo said. “We are getting judged on just one. The whole point of the ad was that it is 2020. It’s been 30 years and we will never replicate (the Turner ad). It was so special. Let’s celebrate history and guess what, in over a week it happens again.

“The original campaign in 1990 was just as polarising. It got quite a lot of negative publicity and people speaking out about an American woman being the voice of rugby league.

“That campaign was not universally loved in the game at the beginning.”

https://www.dailytelegraph.com.au/s...n/news-story/5f2595c1e99ea69b73d59a6fa3ddd67e

Oh jeez, just stick to your guns

Are they seriously reacting to a Telecrap poll

 

[Timmah]

Fans’ ire forces NRL to revamp controversial TV ad campaign


The NRL has revamped its much publicised advertising campaign after it drew widespread criticism following its launch on Monday night.

The Daily Telegraph has learnt the NRL have backtracked from elements of the advertisement which they say were wrongly interpreted as political statements.

There was much excitement celebrating the return of the Simply the Best moniker 30 years since it was originally launched by Tina Turner in what is considered Australia’s greatest sporting campaign.

But the revamp was widely panned with 74 per cent of more than 4500 fans in a Daily Telegraph poll saying it had missed the mark.

NRL’s chief commercial officer Andrew Abdo said the changes would reflect feedback from the fans but argued that the original ad was “just as polarising”.

“We weren’t given a directive to change it,” Abdo said. “We are reacting to the way some people interpreted elements.

“This is about getting people excited for the season. This is not a political campaign. Our intention is not to create a political debate.

“We want to live up to our mantra that everyone is welcomed and everyone is welcomed to their opinion. If people didn’t think it was an accurate portrayal of course we will change it.

“It’s not because we’ve been told it. We are listening to our fans.

“We are changing elements that people feel portrayed a negative”

The voiceover around the Super League moment has changed to show a reunited code while other elements will be “sharper”. The new advertisement could be relaunched as early as Wednesday.

“I was surprised that certain elements of the campaign were interpreted the way some people have,” Abdo said. “You have to respect that. We want to make sure we’re focusing on the positives and the original intent of the campaign which is to reflect on a remarkable 30 years in a remarkable sport.”

The video takes a look at some of the biggest headlines in the game’s past three decades including the Rabbitohs’ return, Newcastle’s 1997 win, Scott Sattler’s tackle in the 2003 grand final and Benji Marshall’s flick pass in the 2005 premiership decider.

High profile players including the Trbojevic brothers, Tyson Frizell, Cody Walker and Latrell Mitchell feature.

The NRL worked with creative agency The Monkeys for the advertisement which took more than a year to produce. The longer-form advertisement is part of a wider advertising strategy which will include 30-second advertisements which Adbo said will be purely on-field focused.

There will also be a documentary about the makings of the advertisement and outdoor advertisements.

“There are so many elements to this campaign,” Abdo said. “We are getting judged on just one. The whole point of the ad was that it is 2020. It’s been 30 years and we will never replicate (the Turner ad). It was so special. Let’s celebrate history and guess what, in over a week it happens again.

“The original campaign in 1990 was just as polarising. It got quite a lot of negative publicity and people speaking out about an American woman being the voice of rugby league.

“That campaign was not universally loved in the game at the beginning.”

https://www.dailytelegraph.com.au/s...n/news-story/5f2595c1e99ea69b73d59a6fa3ddd67e

f**k this is ordinary.

But the revamp was widely panned with 74 per cent of more than 4500 fans in a Daily Telegraph poll saying it had missed the mark.

A poll on the Tele site in the middle of an article which leads the response in one clear direction because Paul Kent is upset about it is not remotely representative of the game.

Not to mention the NRL is still yet to officially unveil the ad - this is them testing the waters and tinkering it before official release. Fairly common in advertising circles I imagine.

 

[Zadar]

f**k this is ordinary.

But the revamp was widely panned with 74 per cent of more than 4500 fans in a Daily Telegraph poll saying it had missed the mark.

A poll on the Tele site in the middle of an article which leads the response in one clear direction because Paul Kent is upset about it is not remotely representative of the game.

Not to mention the NRL is still yet to officially unveil the ad - this is them testing the waters and tinkering it before official release. Fairly common in advertising circles I imagine.

where will this ad be advertised?

channel 9 have their version (best one)
Fox will have the jimmy barnes version (which I’m yet to see)

So where does this one get shown? Social media?

 

[Hello, I'm The Doctor]

Also, the ad, I think for the anyone under 25, (which should be the target audience they are most trying to reach) won't do much for them. It's only those of us that lived through the 90s that get moved by it and it's all because of the song and the nostalgia that comes with it.

Nope, disagree.

I think what a lot of people doing understand about history is that you dont need to have been there or seen the original to care. The stories get past down and the next generations can care just as much.

How many people in the ANZAC marchers alive during the Galliopli landing? Not many, yet april 25 is probably the most patriotic Aussie holiday.

The stories of what came before us are super important to a community. It tells us where we come from and gives context to where we are and where we are going.

Exactly what I was thinking! Also Cam Smith, was 14 in 1997, but the kid they used looks like he's about 8! It is baffling, they spend all that money yet get these things wrong.

I dont know where youre getting 97 from, that bit was set in 1990. The young guy should have been 7ish.

 

[Hello, I'm The Doctor]

Fans’ ire forces NRL to revamp controversial TV ad campaign


The NRL has revamped its much publicised advertising campaign after it drew widespread criticism following its launch on Monday night.

The Daily Telegraph has learnt the NRL have backtracked from elements of the advertisement which they say were wrongly interpreted as political statements.

There was much excitement celebrating the return of the Simply the Best moniker 30 years since it was originally launched by Tina Turner in what is considered Australia’s greatest sporting campaign.

But the revamp was widely panned with 74 per cent of more than 4500 fans in a Daily Telegraph poll saying it had missed the mark.

NRL’s chief commercial officer Andrew Abdo said the changes would reflect feedback from the fans but argued that the original ad was “just as polarising”.

“We weren’t given a directive to change it,” Abdo said. “We are reacting to the way some people interpreted elements.

“This is about getting people excited for the season. This is not a political campaign. Our intention is not to create a political debate.

“We want to live up to our mantra that everyone is welcomed and everyone is welcomed to their opinion. If people didn’t think it was an accurate portrayal of course we will change it.

“It’s not because we’ve been told it. We are listening to our fans.

“We are changing elements that people feel portrayed a negative”

The voiceover around the Super League moment has changed to show a reunited code while other elements will be “sharper”. The new advertisement could be relaunched as early as Wednesday.

“I was surprised that certain elements of the campaign were interpreted the way some people have,” Abdo said. “You have to respect that. We want to make sure we’re focusing on the positives and the original intent of the campaign which is to reflect on a remarkable 30 years in a remarkable sport.”

The video takes a look at some of the biggest headlines in the game’s past three decades including the Rabbitohs’ return, Newcastle’s 1997 win, Scott Sattler’s tackle in the 2003 grand final and Benji Marshall’s flick pass in the 2005 premiership decider.

High profile players including the Trbojevic brothers, Tyson Frizell, Cody Walker and Latrell Mitchell feature.

The NRL worked with creative agency The Monkeys for the advertisement which took more than a year to produce. The longer-form advertisement is part of a wider advertising strategy which will include 30-second advertisements which Adbo said will be purely on-field focused.

There will also be a documentary about the makings of the advertisement and outdoor advertisements.

“There are so many elements to this campaign,” Abdo said. “We are getting judged on just one. The whole point of the ad was that it is 2020. It’s been 30 years and we will never replicate (the Turner ad). It was so special. Let’s celebrate history and guess what, in over a week it happens again.

“The original campaign in 1990 was just as polarising. It got quite a lot of negative publicity and people speaking out about an American woman being the voice of rugby league.

“That campaign was not universally loved in the game at the beginning.”

https://www.dailytelegraph.com.au/s...n/news-story/5f2595c1e99ea69b73d59a6fa3ddd67e

Pfft, weak.

This has made a stack of people talk about the game in the lead up to the season, why is that bad?

Do we really believe that the dickheads claiming that they will never watch another game again will actually follow through?

 

[AnonymousLurker]

Fans’ ire forces NRL to revamp controversial TV ad campaign


The NRL has revamped its much publicised advertising campaign after it drew widespread criticism following its launch on Monday night.

The Daily Telegraph has learnt the NRL have backtracked from elements of the advertisement which they say were wrongly interpreted as political statements.

There was much excitement celebrating the return of the Simply the Best moniker 30 years since it was originally launched by Tina Turner in what is considered Australia’s greatest sporting campaign.

But the revamp was widely panned with 74 per cent of more than 4500 fans in a Daily Telegraph poll saying it had missed the mark.

NRL’s chief commercial officer Andrew Abdo said the changes would reflect feedback from the fans but argued that the original ad was “just as polarising”.

“We weren’t given a directive to change it,” Abdo said. “We are reacting to the way some people interpreted elements.

“This is about getting people excited for the season. This is not a political campaign. Our intention is not to create a political debate.

“We want to live up to our mantra that everyone is welcomed and everyone is welcomed to their opinion. If people didn’t think it was an accurate portrayal of course we will change it.

“It’s not because we’ve been told it. We are listening to our fans.

“We are changing elements that people feel portrayed a negative”

The voiceover around the Super League moment has changed to show a reunited code while other elements will be “sharper”. The new advertisement could be relaunched as early as Wednesday.

“I was surprised that certain elements of the campaign were interpreted the way some people have,” Abdo said. “You have to respect that. We want to make sure we’re focusing on the positives and the original intent of the campaign which is to reflect on a remarkable 30 years in a remarkable sport.”

The video takes a look at some of the biggest headlines in the game’s past three decades including the Rabbitohs’ return, Newcastle’s 1997 win, Scott Sattler’s tackle in the 2003 grand final and Benji Marshall’s flick pass in the 2005 premiership decider.

High profile players including the Trbojevic brothers, Tyson Frizell, Cody Walker and Latrell Mitchell feature.

The NRL worked with creative agency The Monkeys for the advertisement which took more than a year to produce. The longer-form advertisement is part of a wider advertising strategy which will include 30-second advertisements which Adbo said will be purely on-field focused.

There will also be a documentary about the makings of the advertisement and outdoor advertisements.

“There are so many elements to this campaign,” Abdo said. “We are getting judged on just one. The whole point of the ad was that it is 2020. It’s been 30 years and we will never replicate (the Turner ad). It was so special. Let’s celebrate history and guess what, in over a week it happens again.

“The original campaign in 1990 was just as polarising. It got quite a lot of negative publicity and people speaking out about an American woman being the voice of rugby league.

“That campaign was not universally loved in the game at the beginning.”

https://www.dailytelegraph.com.au/s...n/news-story/5f2595c1e99ea69b73d59a6fa3ddd67e

seriously can we get rid of the clowns that run the NRL . changing tune immediately due to media coverage

what it does tell me tho , that the reason many were upset is proven with a revamp... it was a PC tick box exercise which they did not believe in and changed it in record time .
If you truly believe in the message you stick to it

 

[Quicksilver]

Nothing good would ever get done if everyone just complied with The Telegraph.

 

[AJB1102]

If you piss off telegraph readers you're probably on to something.

 

[Game_Breaker]

where will this ad be advertised?

channel 9 have their version (best one)
Fox will have the jimmy barnes version (which I’m yet to see)

So where does this one get shown? Social media?

They can still use tv (you’d have to pay them for the privilege like any business)

But those annoying ads on Facebook and YouTube is probably more effective, more bang for your buck

 

[Timmah]

where will this ad be advertised?

channel 9 have their version (best one)
Fox will have the jimmy barnes version (which I’m yet to see)

So where does this one get shown? Social media?

NRL's website and social channels, commercials on various TV networks, etc etc. It usually gets fairly wide distribution for several weeks.

9 and Fox will probably have it in ad breaks too at varying points. Their own version will generally only be used for in-house promos and/or within shows.

 

[franklin2323]

Just show highlights.. Does more to promote the game then jumping on to whatever social media topic is going at the time

 

[Fangs]

What is more embarrassing? The ad they created to get us pumped for 2020 or the fact they changed it after public outrage?

 

[franklin2323]

What is more embarrassing? The ad they created to get us pumped for 2020 or the fact they changed it after public outrage?

The Ad... who needs amazing tries and big hits when you can see guys in a pub watching TV

 

[insert.pause]

Newscorp really have their panties in a knot, it’s a concerted attack, now there’s a whole story in The Australian whinging because they used “fake moments” with “fake people”. Not sure they grasp the concept of TV...

It’s gotta be because they referenced the Super League war.

 

[franklin2323]

Newscorp really have their panties in a knot, it’s a concerted attack, now there’s a whole story in The Australian whinging because they used “fake moments” with “fake people”. Not sure they grasp the concept of TV...

It’s gotta be because they referenced the Super League war.

Do you need to fake it though? Plenty of on field action you can use

 

[Big Pete]

I just think the ad takes itself too seriously. The original Simply The Best campaign was just a fun advertisement where this star travels from the otherside of the globe because she simply has to see the best sport in action. Everything is bright, colourful and everyone seems to get along.

Here just about everybody is alone in dark and gloomy rooms. When the song is about to hit it's apex the music cuts out as Latrell Mitchell stands by himself in the middle of the beach draped in an Indigenous flag as this poor girl who was seemingly pulled out of her bed is made to sing the chorus of Simply The Best. Is this a regular occurance for Latrell?

In the original version, everyone seems to be having a ball at the beach. In the 2020 version Latrell just looks miserable.

The superstars on show are Tyson Frizell, Charnze Nicoll-Klokstad, Jake Trbojevic, Tom Trbojevic, Jarrod Croker, Latrell Mitchell, Cody Walker and for whatever reason Tommy Talau. They're either alone, or we're shown footage of them as the darkest story in Rugby League breaks, or they're fighting one another.

The Channel 9 version is extremely basic, but at least it advertises the game. The official version just seems like a downer.

 

[insert.pause]

Do you need to fake it though? Plenty of on field action you can use

It’s a metaphor about star players being inspired as kids watching RL on TV. Hardly groundbreaking stuff for anyone who has seen a tv commercial in their life.

 

[franklin2323]

It’s a metaphor about star players being inspired as kids watching RL on TV. Hardly groundbreaking stuff for anyone who has seen a tv commercial in their life.

They tried to be too creative nothing wrong with that but can you think of another Sport that has done such an ad?

A time and a place that would be perfect as a sales pitch to government or sponsors.

 

[insert.pause]

They tried to be too creative nothing wrong with that but can you think of another Sport that has done such an ad?

A time and a place that would be perfect as a sales pitch to government or sponsors.

It’s an anniversary, Its trying to capture & celebrate how the game has changed in the 30yrs since the original campaign, it’s not intended to be the same ordinary commercial they do every year.

At a runtime of 2mins, you will likely never see the uncut version again, instead it will probably be cut to the 30sec of GF footage and lifting trophies.

 

[PARRA_FAN]

Id doubt the NRL will change the ad completely considering how much they spent on it but then again nothing surprises me with that mob in charge.

I'm not a huge fan of the ad, but its not terrible. Just needs a few little fixes.

I mean they just fixed up that Bulldogs bit with El Masri. Its really how embarrassing they got it wrong from the start but again its the NRL with their useless research just like the Trbojevic part.

Just today I was reminded of the Thats My Team commercial in 2003, arguably the best NRL theme since Tina Turner. Such a great song by the Hoodoo Gurus and almost every clip was on field footage, young kids playing the game and players interacting with the fans. To me thats what the Rugby League ads should be about.