Grandstand on ABC24 interviewed the Bulldogs CEO Todd Greenberg, who had just come from a broadcast rights briefing. He seemed of the opinion that the existing clubs would be given the duration of the broadcast deal to reap the rewards and achieve sustainability/growth. Wilko asked him if that meant no new expansion clubs for 5 years, and while he qualified with a 'that's more a question for the ARLC', he then said that it was very unlikely that expansion would happen in the next five years.
I'm in 2 minds about this decision (if true). One the one hand it'll be good to get the existing clubs stable, and give them enough cash to drive up memberships and attendance. Will also leave plenty of room for grass roots development and stadium investment. But on the other hand, it seems absurd to put off expansion for a few reasons.
1) It will take at least 2 years to set up an expansion franchise from the date we decide to do it. If we're not investing money into expansion in the next 5 years, the earliest new teams will be launched is 2019. By that stage the Suns and GWS will have been around for almost a decade. We're already behind the 8-ball on expansion, and this delay would only serve to put us behind further.
2) AFL sides in Perth are (the Eagles at least) restricted by the capacity of Subiaco. in 2018 their brand new 60,000 seat stadium opens. There's a real opportunity to attract some of the Eagles/Dockers fans in Perth that can't get tickets to AFL games towards League, but that window closes when the huge new stadium opens for business. Also, it would suck launching our team up against a giant stadium. We need to be the hot new ticket in town when we expand.
3) 5 more years of our second biggest heartland city having only one team is a tremendous waste. It's incredible that the Broncos monopoly has lasted this long, but to stretch it on for 5 more years boggles the mind.