Quidgybo
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When I've talked about the ARLC taking editorial control of its official match video streams this is exactly what I see coming. As the NRL, Origin and International League becomes more valuable thru television and internet streaming, the ARLC will become powerful enough to take back editorial control of fame coverage, either contractually or by bringing the production entirely in house. Major Leagues in America and premier European leagues already exercise this power. They can dictate the presentation of their telecasts, from on screen graphics and logos to the editorial line of the commentary. They can ensure the mass media platform the game provides shows the game how it wants to be seen and is not used for agendas to the detriment of the game.Australian Financial Review said:Australian Rugby League Commission interim chief executive Shane Mattiske said negotiations with online-rights holder Telstra and other providers were continuing and he wanted rugby league to have more control over its content.
Telstra may extend its NRL major sponsorship deal, which expires this season.
“As part of the discussions, we have certainly considered the option of undertaking some of these [services] ourselves as well as hearing what our potential partners could bring to us in a new deal,” he said. “It is also vital we are now able to negotiate cleanly with partners now we are free of the ‘last rights’ constraints previously held by News Ltd.”
Imagine that standard being applied to Friday nights and Origin on Nine. Save the rants and irrelevant personal chit chat for the Footy Show lads...
Leigh.
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