News moved on chief after Ten missed out
Date
August 16, 2013
Brad Walter
Chief Rugby League Writer
Kim Williams' demise as News Ltd chief executive has underlined the significance of the broadcast-rights deal negotiated by the ARL Commission last year. While attention focused on the $1 billion the ARLC secured from Nine and Fox Sports, the most important element of the five-year deal was News Ltd's decision to surrender the first and last rights in broadcast deals until 2017 on all platforms - free-to-air, pay TV, online and technology that hasn't even been invented yet.
As reported in last Saturday's Herald, the move was the beginning of the end for Williams as influential figures at News Ltd believed the Murdoch empire could still maintain a hold over the NRL even after handing control of the game to the ARLC. Former News bosses had even negotiated a five-year extension of the first and last rights deal from 2022 to 2027 as a key condition of the media company's withdrawal from running the game. The fallout at News Ltd also highlighted how determined Ten was to win the NRL's free-to-air broadcast rights as Williams had to make such a big concession to ensure the joint Nine-Fox Sports offer was accepted by the ARLC.
Ten's chairman is Lachlan Murdoch and he believed Williams would side with his network over Nine. ''Lachlan saw the NRL rights as part of his grand vision for rebuilding Ten,'' a senior News executive said. ''He also felt he had the deal stitched up, through his News Ltd connections.'' By convincing Williams to forego News Ltd's first and last rights option, the ARLC believes there will be more bidders when the next broadcast deal is negotiated and the game will be in a stronger position to make demands about the coverage.