TV rights thread part 4

[El Diablo]

oh and are 7 and 10 bidding?

 

[Ron Swanson]

Telstra is the largest company in Australia operating in the consumer market

Learn to read.

 

[docbrown]

You'll find that since the rebrand and Thodey's hard work as CEO, Telstra's brand image and customer satisfaction ratings are improving rapidly.

Moron that market poll was in late August after the rebrand. :lol:

You would know this if you knew anything about marketing. :lol:

 

[Ron Swanson]

I did see that market research and it conflicts with Telstra's internal customer satisfaction ratings. Thodey has discussed in countless public announcements that this continues to improve.

 

[docbrown]

I did see that market research

Sure you did champ. :lol:

 

[Ron Swanson]

Yeah, I did. It was some rubbish report on news.com.au.

Meanwhile, in actual industry news:

Telstra’s colourful rebrand still needs “huge amount of work”

A year on from a total rebrand to try to emotionally connect with its customers, and Telstra still has “a huge amount of work to do”.

Speaking on the first anniversary of the telco’s biggest rebrand in 18 years, director of corporate marketing Inese Kingsmill told B&T: “The obsession of the Telstra business over the past few years under David Thodey has been to improve customer service and give customers the experience they deserve.

“We know we still have a huge amount of work to do there, but the market needed to see that Telstra was not just talking about changing, it was already starting to change. It’s not a small ship to turn, but we’re turning it slowly.”

Kingsmill (pictured) said the rebrand has “exceeded our wildest expectations” in terms of the results it has achieved. The telco added 1.6 million customers in the last financial year and its share price is sitting at a four-year high.

The company’s brand health is looking a lot stronger than it was 18 months ago too. Kingsmill said Telstra’s brand consideration score was hovering between 46% and 48% in early 2011, but it’s now around 61%. “It’s a massive shift in the way Australians feel about us,” said Kingsmill. “It represents about 1.5 million adults who now view Telstra positively and as relevant to them.”

The rebrand, with its bright new colour palette, was designed by Interbrand, DDB Group's brand agency, to reflect the telco’s increased focus on customer service, sales and marketing.

Kingsmill said: “We have evolved our culture to be far more customer-centric. There have been massive internal changes. We have taken all staff through a program that tells them what customer centricity means for them in their roles. And we’ve implemented the Net Promoter Score to build advocacy among our customers.”

So what’s next, as Telstra continues on its mission to better connect with its customers?

“We have a very clear and focused brand strategy and we are determined to continue to evolve the brand,” said Kingsmill. “I can’t talk much about that at the time being. But improving our customer satisfaction to drive advocacy is at the core. Customers will continue to see the evolution of the Telstra brand.”

http://www.bandt.com.au/news/marketing/telstra’s-colourful-rebrand-still-needs-huge-amoun

 

[Perth Red]

As long as it's not VB!

Not sure, aside from phone companies, alcohol manufacturers and car companies, what other company there would be in Australia with enough market reach to consumers to justify paying $10mill a year for sponsorship?

 

[Perth Red]

Got to love marketing BS! Like a change in colour palette of your logo suddenly makes people think differently about a company. they probably only charged them $25mill for this revelation as well!

The rebrand, with its bright new colour palette, was designed by Interbrand, DDB Group's brand agency, to reflect the telco’s increased focus on customer service, sales and marketing.

 

[icantbebothered]

As long as it's not VB!

Not sure, aside from phone companies, alcohol manufacturers and car companies, what other company there would be in Australia with enough market reach to consumers to justify paying $10mill a year for sponsorship?

The finance industry would have a few potential sponsors such as the big 4; insurers and the international IBs.

 

[El Diablo]

Learn to read.

oh and are 7 and 10 bidding?

Ron - are Channel 7 and 10 going to bid for the NRL rights?

 

[Moffo]

The finance industry would have a few potential sponsors such as the big 4; insurers and the international IBs.

Banks throwing money at sporting teams is like pissing it up against the wall

Waste

 

[El Diablo]

Banks throwing money at sporting teams is like pissing it up against the wall

Waste

http://forums.leagueunlimited.com/showthread.php?t=149459

 

[Cumberland Throw]

Most of these can afford it

AGK AGL ENERGY LIMITED
$14.37
-0.05 -0.35%
$14.35
$14.47
$14.24
3,045,771
AGO ATLAS IRON LIMITED
$1.57
-0.12 -6.82%
$1.66
$1.68
$1.57
11,344,526
AIO ASCIANO LIMITED
$4.36
-0.03 -0.68%
$4.43
$4.46
$4.36
4,277,551
AMC AMCOR LIMITED
$7.58
0.00 0.00%
$7.53
$7.65
$7.52
5,049,363
AMP AMP LIMITED
$4.41
-0.09 -2.00%
$4.47
$4.48
$4.39
15,567,443
ANN ANSELL LIMITED
$15.55
-0.05 -0.32%
$15.60
$15.61
$15.35
653,755
ANZ AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED
$24.74
+0.19 0.77%
$24.62
$24.83
$24.56
14,681,935
APA APA GROUP
$4.75
-0.06 -1.25%
$4.78
$4.79
$4.73
3,865,028
ASX ASX LIMITED
$30.22
-0.14 -0.46%
$30.18
$30.44
$30.16
792,277
AUT AURORA OIL & GAS LIMITED
$3.58
-0.16 -4.28%
$3.65
$3.70
$3.58
2,866,330
AWC ALUMINA LIMITED
$0.91
+0.02 2.26%
$0.90
$0.91
$0.88
18,078,894
BEN BENDIGO AND ADELAIDE BANK LIMITED
$7.65
+0.05 0.66%
$7.63
$7.70
$7.61
1,665,121
BHP BHP BILLITON LIMITED
$33.70
-0.52 -1.52%
$33.89
$33.97
$33.66
16,111,388
BLD BORAL LIMITED.
$3.79
-0.08 -2.07%
$3.85
$3.87
$3.79
4,763,539
BLY BOART LONGYEAR LIMITED
$1.59
+0.04 2.26%
$1.58
$1.61
$1.55
8,839,219
BOQ BANK OF QUEENSLAND LIMITED.
$7.71
-0.04 -0.52%
$7.72
$7.74
$7.70
1,587,565
BPT BEACH ENERGY LIMITED
$1.29
-0.05 -3.38%
$1.30
$1.32
$1.28
9,123,888
BSL BLUESCOPE STEEL LIMITED
$0.40
+0.01 1.28%
$0.39
$0.40
$0.39
27,438,680
BXB BRAMBLES LIMITED
$6.70
-0.07 -1.03%
$6.72
$6.77
$6.66
6,763,616
CBA COMMONWEALTH BANK OF AUSTRALIA.
$54.97
-0.38 -0.69%
$54.96
$55.37
$54.92
7,661,758
CCL COCA-COLA AMATIL LIMITED
$13.54
+0.17 1.27%
$13.32
$13.56
$13.30
2,873,006
CFX CFS RETAIL PROPERTY TRUST
$1.95
-0.01 -0.51%
$1.94
$1.96
$1.93
14,961,045
CGF CHALLENGER LIMITED
$3.29
-0.03 -0.90%
$3.26
$3.32
$3.25
3,059,499
COH COCHLEAR LIMITED
$67.57
-0.43 -0.63%
$67.37
$67.99
$67.05
235,173
CPA COMMONWEALTH PROPERTY OFFICE FUND
$1.03
+0.01 0.49%
$1.02
$1.05
$1.02
14,931,174
CPB CAMPBELL BROTHERS LIMITED
$9.95
0.00 0.00%
$9.88
$10.05
$9.85
738,246
CPU COMPUTERSHARE LIMITED.
$8.42
0.00 0.00%
$8.42
$8.51
$8.40
2,332,250
CRF CENT RA STAPLED
$2.15
+0.04 1.90%
$2.10
$2.15
$2.10
7,837,139
CSL CSL LIMITED
$43.87
+0.18 0.41%
$43.60
$44.12
$43.47
2,490,620
CTX CALTEX AUSTRALIA LIMITED
$16.06
-0.04 -0.25%
$16.10
$16.13
$15.95
911,686
CWN CROWN LIMITED
$9.24
0.00 0.00%
$9.18
$9.25
$9.08
2,364,123
DJS DAVID JONES LIMITED
$2.35
+0.09 3.98%
$2.27
$2.37
$2.27
4,573,139
DOW DOWNER EDI LIMITED
$3.59
-0.04 -1.10%
$3.63
$3.67
$3.58
2,299,157
DUE DUET GROUP
$2.04
0.00 0.00%
$2.02
$2.05
$2.02
6,906,278
DXS DEXUS PROPERTY GROUP
$0.95
0.00 0.00%
$0.95
$0.96
$0.95
34,984,504
EGP ECHO ENT FPO
$3.86
-0.24 -5.85%
$3.90
$3.98
$3.80
69,042,648
FMG FORTESCUE METALS GROUP LTD
$3.60
-0.09 -2.44%
$3.75
$3.78
$3.53
23,008,584
FXJ FAIRFAX MEDIA LIMITED
$0.47
+0.01 2.20%
$0.46
$0.47
$0.46
9,242,669
GMG GOODMAN GROUP
$3.96
-0.03 -0.75%
$3.94
$4.01
$3.94
13,816,101
GNC GRAINCORP LIMITED
$8.72
-0.32 -3.54%
$8.85
$8.90
$8.66
3,868,709
GPT GPT GROUP
$3.44
0.00 0.00%
$3.42
$3.46
$3.42
9,805,085
HVN HARVEY NORMAN HOLDINGS LIMITED
$1.99
-0.02 -0.75%
$1.99
$2.00
$1.98
3,095,322
IAG INSURANCE AUSTRALIA GROUP LIMITED
$4.39
+0.01 0.23%
$4.37
$4.40
$4.36
10,871,115
ILU ILUKA RESOURCES LIMITED
$10.80
-0.45 -4.00%
$10.94
$11.06
$10.69
4,031,178
IOF INVESTA OFFICE FUND
$2.92
+0.01 0.34%
$2.91
$2.94
$2.91
2,799,491
IPL INCITEC PIVOT LIMITED
$2.87
-0.02 -0.69%
$2.90
$2.94
$2.83
18,842,696
JBH JB HI-FI LIMITED
$8.97
-0.01 -0.11%
$9.07
$9.10
$8.90
745,550
JHX JAMES HARDIE INDUSTRIES SE
$8.66
+0.02 0.23%
$8.73
$8.81
$8.66
2,334,101
LEI LEIGHTON HOLDINGS LIMITED
$16.51
-0.14 -0.84%
$16.63
$16.80
$16.36
1,642,687
LLC LEND LEASE GROUP
$7.81
+0.01 0.13%
$7.80
$7.88
$7.80
2,433,023
LYC LYNAS CORPORATION LIMITED
$0.88
-0.02 -1.68%
$0.89
$0.89
$0.87
13,285,036
MGR MIRVAC GROUP
$1.41
0.00 0.00%
$1.39
$1.42
$1.39
22,661,410
MND MONADELPHOUS GROUP LIMITED
$19.47
+0.09 0.46%
$19.49
$19.55
$19.39
736,334
MQG MACQUARIE GROUP LIMITED
$29.35
+0.02 0.07%
$29.50
$29.87
$29.26
2,045,238
MTS METCASH LIMITED
$3.56
-0.04 -1.11%
$3.57
$3.59
$3.55
4,956,602
MYR MYER HOLDINGS LIMITED
$1.87
+0.02 0.81%
$1.86
$1.88
$1.85
9,514,559
NAB NATIONAL AUSTRALIA BANK LIMITED
$25.53
0.00 0.00%
$25.40
$25.65
$25.40
8,802,769
NCM NEWCREST MINING LIMITED
$29.78
-0.18 -0.60%
$29.71
$29.97
$29.63
4,529,791
NWS NEWS CORPORATION
$24.03
+0.32 1.35%
$23.88
$24.08
$23.87
2,066,104
ORG ORIGIN ENERGY LIMITED
$11.38
-0.35 -2.98%
$11.60
$11.63
$11.33
8,317,727
ORI ORICA LIMITED
$25.40
-0.02 -0.08%
$25.50
$25.53
$25.28
1,884,641
OSH OIL SEARCH LIMITED
$7.63
-0.10 -1.29%
$7.51
$7.67
$7.51
7,292,970
OST ONESTEEL LIMITED
$0.87
0.00 0.00%
$0.81
$0.90
$0.81
13,033,721
OZL OZ MINERALS LIMITED
$7.10
-0.18 -2.47%
$7.19
$7.27
$7.08
2,260,482
PDN PALADIN ENERGY LTD
$1.41
-0.04 -2.43%
$1.40
$1.43
$1.39
6,020,485
PNA PANAUST LIMITED
$3.14
-0.09 -2.79%
$3.26
$3.26
$3.13
4,451,701
PRU PERSEUS MINING LIMITED
$2.86
-0.07 -2.39%
$2.90
$2.91
$2.85
2,760,716
PRY PRIMARY HEALTH CARE LIMITED
$3.58
+0.01 0.28%
$3.62
$3.65
$3.57
2,234,944
QAN QANTAS AIRWAYS LIMITED
$1.28
+0.03 2.41%
$1.27
$1.29
$1.26
15,634,065
QBE QBE INSURANCE GROUP LIMITED
$13.16
+0.02 0.15%
$13.15
$13.29
$13.13
5,934,060
QRN QRNATIONAL FPO
$3.42
-0.03 -0.87%
$3.45
$3.45
$3.41
10,876,942
RHC RAMSAY HEALTH CARE LIMITED
$23.24
-0.19 -0.81%
$23.22
$23.32
$23.11
878,351
RIO RIO TINTO LIMITED
$56.58
-1.22 -2.11%
$57.07
$57.42
$56.58
3,330,416
RMD RESMED INC
$3.75
0.00 0.00%
$3.73
$3.76
$3.71
3,236,119
RRL REGIS RESOURCES LIMITED
$5.45
+0.06 1.11%
$5.47
$5.53
$5.43
3,820,146
SEK SEEK LIMITED
$6.63
-0.13 -1.92%
$6.67
$6.71
$6.59
1,667,650
SGM SIMS METAL MANAGEMENT LIMITED
$10.25
-0.09 -0.87%
$10.30
$10.44
$10.23
773,489
SGP STOCKLAND
$3.30
+0.05 1.54%
$3.23
$3.32
$3.23
14,045,488
SHL SONIC HEALTHCARE LIMITED
$13.00
-0.16 -1.22%
$13.04
$13.10
$12.97
2,513,468
SKI SPARK INFRASTRUCTURE GROUP
$1.60
+0.01 0.63%
$1.57
$1.60
$1.57
6,677,208
SPN SP AUSNET
$1.02
+0.02 2.00%
$0.99
$1.02
$0.99
9,572,832
STO SANTOS LIMITED
$11.43
-0.38 -3.22%
$11.62
$11.76
$11.35
7,732,500
SUN SUNCORP GROUP LIMITED
$9.27
-0.03 -0.32%
$9.20
$9.30
$9.18
5,235,615
SWM SEVENWEST FPO
$1.25
+0.01 0.40%
$1.23
$1.26
$1.23
3,671,574
SYD SYDAIRPORT FORUS
$3.17
+0.01 0.32%
$3.17
$3.19
$3.16
6,387,775
TAH TABCORP HOLDINGS LIMITED
$2.87
+0.02 0.70%
$2.83
$2.90
$2.83
3,728,552
TCL TRANSURBAN GROUP
$5.99
+0.03 0.50%
$5.98
$6.00
$5.97
7,647,684
TLS TELSTRA CORPORATION LIMITED.
$3.86
+0.04 1.05%
$3.84
$3.88
$3.83
65,025,728
TOL TOLL HOLDINGS LIMITED
$4.50
+0.01 0.22%
$4.47
$4.53
$4.46
2,586,599
TTS TATTS GROUP LIMITED
$2.69
-0.03 -1.10%
$2.70
$2.71
$2.67
7,875,662
TWE TREA WINE FPO
$4.75
-0.05 -1.04%
$4.77
$4.80
$4.73
3,371,616
UGL UGL LIMITED
$10.55
-0.13 -1.22%
$10.45
$10.66
$10.43
1,019,338
WBC WESTPAC BANKING CORPORATION
$24.29
-0.21 -0.86%
$24.35
$24.50
$24.26
12,228,837
WDC WESTFIELD GROUP
$10.14
+0.13 1.30%
$10.09
$10.20
$10.06
12,883,013
WES WESFARMERS LIMITED
$34.72
-0.11 -0.32%
$34.46
$34.75
$34.44
5,344,594
WHC WHITEHAVEN COAL LIMITED
$3.07
-0.02 -0.65%
$3.05
$3.10
$3.02
5,932,558
WOR WORLEYPARSONS LIMITED
$27.59
+0.28 1.03%
$27.59
$27.73
$27.13
1,950,918
WOW WOOLWORTHS LIMITED
$28.96
+0.23 0.80%
$28.54
$29.07
$28.51
5,354,933
WPL WOODSIDE PETROLEUM LIMITED
$33.95
-0.75 -2.16%
$34.41
$34.55
$33.72
4,963,173
WRT WESTFIELD RETAIL TRUST

 

[hineyrulz]

Thats some big financial news.

 

[icantbebothered]

Banks throwing money at sporting teams is like pissing it up against the wall

Waste

Well the big 4 spend at least $1b a year in promoting themselves I am sure they can "waste" 1% of their spend on the naming rights to improve their image.

(w.ww.adelaidenow.com.au/business/big-four-banks-cba-nab-anz-and-westpac-in-1bn-promotional-blitz/story-e6frede3-1225902032466)

 

[Phil McGrawhan]

Thats some big financial news.

:lol::lol::lol:

 

[docbrown]

Yeah, I did.

Wow you can use google after the fact to find a dud B&T lovepiece. We're all impressed. :lol:

 

[user_nat]

A little disappointed that Nine aren't showing tonight's game on their main channel until late night (Live on GEM). Past prelims have rated pretty well on Nine. I guess those past ones wouldn't have been head to head with an AFL match before now, but it would likely still rate as well as some crappy movie they are showing instead.

AFL has the same issue in Sydney tonight also, but at least Better Homes actually rates.

 

[miguel de cervantes]

Melbourne vs. Sydney team guaranties decent GF ratings at least. Probably better if Souths get through.

 

[Billythekid]

Melbourne vs. Sydney team guaranties decent GF ratings at least. Probably better if Souths get through.

Pretty interesting really, storm and swans both in the GF. I think the storm vs one of the big Sydney teams is pretty much the best we could ask for in terms of ratings.