coach
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Well, they don't need to convince you. They need to convince a TV broadcast partner and a number of team owners to come on board.
No one has the details of either the broadcast negotiations or negotiations with the owners who will be potentially taking up the franchises. The only people who do have the details are those who matter in making this happen.
The rest of us just have to wait and see what happens.
I doubt that's what they're doing - probably more about drumming up interest in the site. They've already stated that they are looking at an individual club ownership model - presumably they have been looking for expressions of interest from various potential owners/investors in different areas.
True they don't have to convince me. But I would have to be one of the easier ones to convince. I am a league fan who would love to see the game take off in the US.
If they can't convince me then how hard of a time are they going to have with americans who know very little if anything about the game.