Get Rid of The Donkeys
Coach
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I have heard this argument many times before and from the perspective of quality of each individual game played then it has merit, however, essentially from a commercial perspective, wherein money or funds are derived from broadcasters, it is difficult to argue that you are going to gain more from them by selling less content.
Now obviously there is a point wherein supply meets demand and there is a perfect number to be determined; however, I wouldn’t suggest we have reached that point or gone over that point, because the game is still growing and there are markets that you don’t have any presence in.
Content is important for a subscription based service. Ratings are the most important metric for FTA networks who only air three or four games per round. When ratings start to decline then the commercial value of the games to the FTA networks does as well. Both Ch7 and Ch9 are experiencing a sizeable decline in viewership for AwFuL and NRL. It will lower the amount they're willing to spend on either game.
Yes in that it’s clear they will not change the brand and want to own the club, two things that would be disastrous for a perth club.
If they're not going to change the lyrics to their song or the name of the club then it's useless to Perth. Just calling them "The Bears" won't work. It'll just alienate North Sydney supporters and draw apathy from Western Australians.
Foxtel pays for content as they air every game. Ch9 only broadcast three games per round until Rd 20, then they air a fourth game until the finals. Expansion does nothing for Ch9 unless the new teams add viewers to the game. The Dolphins will benefit Ch9 in Queensland, but by how much is the real question. We won't know until they've been around dor five or ten years. Ch9 haven't increased their payments to us by much over the last two or three deals.Times have changed and the bulk of the money comes from content. Who knows into the future if more content equals more dollars or not.
ultimately if the nrl keeps upping the club grant and salary cap then that in itself will limit number of clubs based on revenue. If clubs spent less money, players got less money then the nrl could afford 22 clubs now on the revenue it has.