The bears moniker is there to drum up interest in the club by Sydney media and sydney folk which is clearly successful with the amount of people talking about that here in this forum.
Whether it's the Perth Stingrays or West Coast Bears won't matter too much in WA, so let's stop worrying about that aspect. We know enough now that there's not going to be a takeover by the Norths club so don't need to worry about that. It's a WA club full stop.
If naming them Bears drums up interest in Sydney, gets more eyeballs on TV and bums on seats in sydney, then it sounds like a good idea. NRL are trying to make this club a powerhouse in all ways and having a big Sydney based support group sounds pretty great.
If we end up with another Melbourne Storm but in WA that's the making a powerful national competition.