WA premier says NRL brass must understand rugby league is a relative minnow west of the Nullarbor, and his government won’t bend over backwards to secure a team.
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Cook’s message for V’landys: WA doesn’t need the NRL
Tom Rabe and
Zoe Samios
Feb 27, 2025 – 5.59pm
Premier Roger Cook says the NRL needs Western Australia more than the other way around, suggesting a deal to establish an expansion club in the far west is further away than Peter V’landys might think.
V’landys, the chairman of the Australian Rugby League Commission, said last week he was confident an agreement that could result in Australian rules football-dominated WA hosting a team in the national competition of the rival code could be struck as early as next month.
Premier Roger Cook believes the NRL needs WA more than his state needs the NRL. Trevor Collens
“What [V’landys] has to understand is that NRL in WA is not a major sporting code, and it will be great for economic activity, it’ll be great for WA to be part of another national comp … but it has to stack up,” Cook told
The Australian Financial Review.
“WA NRL has to be worthwhile for the WA taxpayer.”
The NRL opened talks directly with Cook’s office after a consortium bid to move second-tier team the North Sydney Bears to Perth stalled last October, with V’landys saying it fell significantly short of the NRL’s expectations.
Cook, who played both codes of rugby in his youth, has been an
advocate for securing an NRL team for WA but said rugby league was a relative minnow west of the Nullarbor and his government would not bend over backwards for a deal.
Cook said the NRL needed his state more than WA needed an NRL team. “There’s no doubt about that, if the deal doesn’t stack up, we’ll move on to the next opportunity,” he said.
Officials within the government said, on condition of anonymity because they were not authorised to speaking publicly, they were sceptical of a near-term breakthrough in talks.
“Any idea of money going to the NRL is well and truly dead at this point,” the person said.
Establishing a new team in Western Australia is a critical part of the NRL’s plan
to grow its competition to 20 teams by 2030 and secure a record broadcast deal to fund the sport.
V’landys and NRL chief executive Andrew Abdo want to achieve a record-breaking deal when its existing arrangement with Foxtel and Nine Entertainment expires in 2027. Nine owns the
Financial Review.
The time difference afforded by Perth team would bring scheduling flexibility and more games to the competition that could be of value to potential partners. It could also generate sponsorship money from sectors that thrive in the region.
Plans to bring Western Australia into the national competition were initially led by Cash Coverters chairman Peter Cumins and a consortium who claimed to have secured the cash for a team and attracted interest from sponsors.
But the bid was rejected in early October primarily over concerns the consortium would not pay the NRL a $20 million licence fee to join the competition.
NRL executives also claimed they were blindsided by the decision to include Sydney Kings part-owner Paul Smith and former NRL executive Paul Kind in the ownership group. The consortium ended up offering a $20 million fee to the NRL, but the doors were closed.
The state government and the NRL have been back and forth since then, negotiating over a range of conditions including a multimillion-dollar commitment to join the NRL Premiership, investment in grassroots and an upgrade of HBF Park to give the NRL a state-of-the-art, CommBank Stadium-style facility in Perth.
At the NRL’s annual general meeting of shareholders last week, V’landys told the clubs a deal was not guaranteed and said discussions would recommence after the WA election.
Asked about the tumultuous negotiations with the NRL, much of which has played out publicly in the media, Cook said he was used to dealing with colourful business leaders in WA.
WA is home to a handful of mining billionaires including Andrew Forrest, Gina Rinehart and Chris Ellison, whose business dealings are often interwoven with government.
“In WA we have some pretty unique CEOs and chairmen, all of them back to themselves, and the NRL represents an opportunity as well, so we’re keen to explore it,” Cook said.
Cook faces a state election he is widely tipped to win easily on March 8. His opponent, Liberal leader Libby Mettam, has ruled out paying hundreds of millions of dollars to secure a team for Perth.