DOLPHINS MAKE SPLASH AS NRL’S NEW CORPORATE KINGS
The Dolphins have joined the Broncos as the financial kings of the NRL, amassing a staggering $10 million corporate empire ahead of their premiership debut next season.
The Courier-Mail can reveal the
Dolphins have usurped big guns Melbourne, Penrith, South Sydney and the Roosters with a sponsorship portfolio that vindicates the NRL’s decision to include the much-maligned 17th franchise.
The sponsorship revelations come as the Dolphins slammed
criticism of their recruitment and ARL Commission boss Peter V’landys blasted detractors of the Dolphins, backing
super coach Wayne Bennett to deliver a finals campaign in their foundation season in 2023.
Dolphins boss Terry Reader confirmed the new franchise is already the second richest team in the league when it comes to corporate support, turning up the heat on Sydney’s posse of cash-strapped clubs.
“Our playing kit (sponsorship) is fully sold and we are travelling very well commercially,” Reader said.
“Our sponsorship book is very healthy and we will probably start next year at number two behind the Broncos in sponsorship revenue based on the last benchmarking results the NRL did.
“There is a good appetite for the Dolphins and we’ve built programs people want to be part of. Given Brisbane has been a one-team town for so long, a lot of companies have been locked out (of sponsorship opportunities).
“There is a lot of interest and we’ve signed some blue-chip companies from day one.”
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