10 million is a drop in the ocean & not enough & it will be a trickle.
To put it in perspective, take off player payments, 10 million is what the Broncos & Storm spend on football club each year.
It's a touch more disproportionate than that.
As the Broncos are a publicly traded company there full finanicals are available on their website:
http://www.broncos.com.au/default.aspx?s=documents
You would have to go back 9 years (2002) to get close to that $10 million figure.
(Broncos - 2002)
Operating Revenue: $14,259,355
Salary Cap Expenditure: $3,450,000 (First Grade Only)
Non Salary Cap Expenditure:
$10.8m
(Broncos - 2010)
Operating Revenue: $26,574,081
Operating Profit: $1,463,038
Salary Cap Expenditure: $4,687,500 (First Grade, 2nd Tier, U20's)
Non Salary Cap Expenditure:
$20.4m
Compared to the Sharks who lets are operating at lets say ~$9m in revenue p.a.
In was well publicised earlier this year that Cronulla wasn't spending their 2nd tier cap, so:
(Cronulla - 2011)
Operating Revenue: ~$9,000,000
Salary Cap Expenditure: $4,300,000
Non Salary Cap Expenditure:
~$4.7m
An operating budget difference of $20.4m vs $4.7m is enormous.
True it's a comparison of the financial power house of the competition to the club under the greatest financial duress, but even if you take the average club expenditure of about $16m p.a. , that is still over ~$11m in football operations vs the Sharks $4.7m.
What should be even more worrying is:
a) The commercial side of the development, once fully operation, is supposed to bring in ~$1m - $2m a year, which would still likely see Cronulla anchored to the bottom of the revenue list.
b) The rate of growth shown by the trend setters. The top clubs are growing their operating budget by over a million dollars per year. Each time the Brisbane/Gold Coast/Newcastle/Melbourne markets can produce an additional $1m of money towards an NRL club, Sydney has to produce 9m just to keep up the pace. The Sydney market as large and important as it is can't keep up, so each club gets a smaller slice of what is available which over time results in a greater disparity of the income of each club.
Therefore any income generated by the development will be quickly eaten up by the rising cost of core expenditures to remain even slightly competitive (probably before the full revenue stream has been implemented).
The AFL has done multiple studies that show success is directly linked to revenue generated:
http://www.gfc.com.au/News/NewsArticle/tabid/3933/Default.aspx?newsId=56150
http://www.realfooty.com.au/news/news/harris-warns-of-afl-class-system/2007/05/30/1180205337951.html
They have even gone so far as pumping millions of dollars into the lower revenue club's football departments in an effort to keep them competitive.