I think this thread started off as being about membership numbers but has ended up being a discussion about attendance at games. I'm not being critical, just saying.
Ideally we should be trying to get both more members and more people attending. If there are more members, naturally there will be more people attending games.
On the other hand, there could be an increase in attendance at games without there being an increase in membership.
So, why does anyone become a member and why do others attend games without being members?
Maybe there are not enough incentives to convince casual attendees to become members. Maybe there is too much other stuff to do in Sydney to stop people committing themselves to attend 6 or 12 games a year. Maybe league is not as attractive to people as much as we think it is.
Surely there must be some marketing gurus out there who can sort this out! I'm just glad it's not my responsibility.