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18th club, whose next?

The Great Dane

First Grade
Messages
7,957
You've argued for years that adding teams in unrepresented markets will lead to more people watching the game [than "consolidating" underserviced markets like Brisbane].

Dolphins' inclusion added 13k to the overall FTA viewership for each NRL game in Brisbane. Storm add 8k to the Melbourne market.

Your claim has been exposed as wrong.

Now you're trying to deflect attention away from the topic.
Firstly you've just proven that it's not wrong, as Melbourne's viewership has grown from effectively zero to an average of 8k on FTA in 20 years, and it's continuing to grow. That growth has lead to the NRL's advertising space being more valuable and thus increased the value of it's broadcasting rights; i.e. exactly like PR would have said.

The Storm were a literally a non-negotiable inclusion for News to invest in the NRL for the first 15ish years of it's existence. No matter what we personally may think of those deals, one of the major broadcasters wouldn't have had anywhere near the interest they had in NRL products if the Storm weren't a part of it, and I highly doubt that either News or Nine would be happy if the NRL proposed relocating the Storm out of Melbourne.

That style of dictation from broadcasters is normally what you're all about, but I guess that's only when you believe that the broadcasters will support your position. BTW, take a look at what appeasing broadcasters at the expense of all other interests and stakeholders has done for the ARU, A-league, Super Netball, etc....

Furthermore;

• You're assuming that that 13k are largely made up of unique viewers. They almost certainly aren't, and new audiences are more valuable than repeat audiences to advertisers and broadcasters.

• You're assuming that the Storm have only increased viewership in Melbourne/Victoria. That's a bad assumption.

• You're assuming that you'd see similar growth in Brisbane with further expansion, which is also a bad assumption. There'd inevitably be a decreasing ROI with each new team, and the it'd be steep.

• You're assuming that the Storm's numbers have peaked and/or that the ceiling for potential growth is higher in Brisbane, either way it's stupid. RL is coming from a lower base in Melbourne, i.e. more room for growth, and the NRL already holds the dominant share of the Brisbane market.

I could go on, but I can't be bothered
 
Messages
14,822
Haha a whole 5k people, wow just wow. Maybe if nrl was on main channel in melbourne there’d be more watching? Just a thought.

Why do you rant and rave about the NRL being broadcast into Melbourne on 9Gem?

AwFuL is broadcast into Brisbane and Sydney on 7mate. It hasn't stopped the Lions from drawing an average of 48k viewers in Brisbane. AwFuL games in general draw 30k viewers in Brisbane.

Get it through your thick skull that rugby league is a minority sport in Melbourne and Perth. Stop making dumb excuses for the poor ratings and participation rate in these markets. It's got nothing to do with negligence on behalf of the ARLC and Ch9.
 
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Wb1234

Immortal
Messages
33,619
Why do you rant and rave about the NRL being broadcast into Melbourne on 9Gem?

AwFuL is broadcast into Brisbane and Sydney on 7mate. It hasn't stopped the Lions from drawing am average of 48k viewers in Brisbane. AwFuL games in general draw 30k viewers in Brisbane.

Get it through your thick skull that rugby league is a minority sport in Melbourne and Perth. Stop making dumb excuses for the poor ratings and participation rate in these markets. It's got nothing to do with negligence on behalf of the ARLC and Ch9.
I want Perth to get a team so then all the people that big them up will have no more excuses when they struggle

they will be up against clubs like the dolphins or any Sydney club with leagues clubs and juniors

the media attention clubs like the dolphins will get will dwarf Perth
 
Messages
14,822
Firstly you've just proven that it's not wrong, as Melbourne's viewership has grown from effectively zero to an average of 8k on FTA in 20 years, and it's continuing to grow.

20 years ago there weren't any secondary channels. Games were broadcast after midnight. So nice try, but you're comparing apples with oranges. Dumb comparison.

That growth has lead to the NRL's advertising space being more valuable and thus increased the value of it's broadcasting rights; i.e. exactly like PR would have said.

Prove it. Don't get all catty and deflect like you always do. Just provide evidence to back up your unfounded claim.

The Storm were a literally a non-negotiable inclusion for News to invest in the NRL for the first 15ish years of it's existence. No matter what we personally may think of those deals, one of the major broadcasters wouldn't have had anywhere near the interest they had in NRL products if the Storm weren't a part of it, and I highly doubt that either News or Nine would be happy if the NRL proposed relocating the Storm out of Melbourne.
News Ltd axed a team in Perth to create one in Melbourne.

What does that tell you about the value of Perth?

Foxtel didn't have the AwFuL broadcast rights in 1998.

That style of dictation from broadcasters is normally what you're all about, but I guess that's only when you believe that the broadcasters will support your position. BTW, take a look at what appeasing broadcasters at the expense of all other interests and stakeholders has done for the ARU, A-league, Super Netball, etc....

You're using News Ltd's axing of the Perth Reds to argue that "new markets" are valuable to the advertisers and broadcasters?

That takes some mental gymnastics.

Furthermore;

• You're assuming that that 13k are largely made up of unique viewers. They almost certainly aren't, and new audiences are more valuable than repeat audiences to advertisers and broadcasters.

I did nothing of the sort. Try reading what I wrote.

• You're assuming that the Storm have only increased viewership in Melbourne/Victoria. That's a bad assumption.

Once again you've made a faulty assumption.

• You're assuming that you'd see similar growth in Brisbane with further expansion, which is also a bad assumption. There'd inevitably be a decreasing ROI with each new team, and the it'd be steep.

Can you prove that a third Brisbane team won't generate strong viewership in Brisbane?

You're just speculating like usual and pretending it's a "fact". Like all of the bullshit assumptions you made about the Dolphins.

• You're assuming that the Storm's numbers have peaked and/or that the ceiling for potential growth is higher in Brisbane, either way it's stupid. RL is coming from a lower base in Melbourne, i.e. more room for growth, and the NRL already holds the dominant share of the Brisbane market.

The Storm have been camped inside the top four of the premiership ladder for most of their existence. Dolphins finished near the bottom end of the ladder. Interest for the Storm in Melbourne will drop when the Storm go on a losing streak. Interest for the Dolphins in Brisbane will increase when they start winning. Once again you've made a fool out of yourself.

I could go on, but I can't be bothered

You're an idiot.
 
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Messages
14,822
I want Perth to get a team so then all the people that big them up will have no more excuses when they struggle

they will be up against clubs like the dolphins or any Sydney club with leagues clubs and juniors

the media attention clubs like the dolphins will get will dwarf Perth
They'll blame it on Ch9 and the ARLC.

Perth Red rants about the ratings being poor in Melbourne because the games aren't on the main channel. The idiot ignores the fact AwFuL broadcasts into Brisbane and Sydney are confined to a secondary channel, yet they pull better ratings than NRL in Melbourne.

Dane is now claiming that the Melbourne Storm are proof that the broadcasters and advertisers want teams in Adelaide and Perth because News Ltd axed teams in Adelaide and Perth to create one in Melbourne, or something to that effect. It's hard to keep up with these loony tunes.
 

mongoose

Coach
Messages
11,808
20 years ago there weren't any secondary channels. Games were broadcast after midnight. So nice try, but you're comparing apples with oranges. Dumb comparison.



Prove it. Don't get all catty and deflect like you always do. Just provide evidence to back up your unfounded claim.


News Ltd axed a team in Perth to create one in Melbourne.

What does that tell you about the value of Perth?

Foxtel didn't have the AwFuL broadcast rights in 1998.



You're using News Ltd's axing of the Perth Reds to argue that "new markets" are valuable to the advertisers and broadcasters?

That takes some mental gymnastics.



I did nothing of the sort. Try reading what I wrote.



Once again you've made a faulty assumption.



Can you prove that a third Brisbane team won't generate strong viewership in Brisbane?

You're just speculating like usual and pretending it's a "fact". Like all of the bullshit assumptions you made about the Dolphins.



The Storm have been camped inside the top four of the premiership ladder for most of their existence. Dolphins finished near the bottom end of the ladder. Interest for the Storm in Melbourne will drop when the Storm go on a losing streak. Interest for the Dolphins in Brisbane will increase when they start winning. Once again you've made a fool out of yourself.



You're an idiot.
you constantly argue against the Storm and say what a drain on the NRL they are and then turn around and say how smart News was to axe Perth so they could put in a team in Melbourne. You contradict yourself all the time.
 

Canard

Immortal
Messages
35,608
The "Storm have been a drain on QLD" is a also a feelings not facts narrative.

Clubs like the Knights, the Raiders and Manly have been stacked with QLD juniors over the years, and the Storm have had no more then any other Sydney clubs in that regard.
 
Messages
14,822
you constantly argue against the Storm and say what a drain on the NRL they are and then turn around and say how smart News was to axe Perth so they could put in a team in Melbourne. You contradict yourself all the time.

I didn't say News Ltd were smart. I pointed out that Perth is so worthless News Ltd were willing to cull the Reds and create a team in Melbourne.
 

Canard

Immortal
Messages
35,608
I didn't say News Ltd were smart. I pointed out that Perth is so worthless News Ltd were willing to cull the Reds and create a team in Melbourne.
And the Crushers, and the Gold Coast, and the Rams, and the Mariners, and Norths, and force four other clubs to merge.

The culling of clubs post 1997 has a lot more context then "just Perth was culled for purely financial reasons"
 
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14,822


“the profit before tax for the Group, for CY23, is expected to surge approximately 70% to 80% above the 2022 result of $4.7 million.”
So much for the "diminishing returns" argument used by the resident know-it-alls.
 

Canard

Immortal
Messages
35,608


“the profit before tax for the Group, for CY23, is expected to surge approximately 70% to 80% above the 2022 result of $4.7 million.”
It's pretty incredible that the biggest RL in the world has an EBIT of less then 5 or 6 mill annually. It seems a shocking ROI.

I suspect there is some trick of accounting happening here to help write off something.
 

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