“If we want to compete with the
AFL, we have to be truly national and be representative in every state”
The meaning of that statement is pretty clear. In order to compete with fumbleball commercially, it is his belief that rugby league needs to become a national competition. Clear cut. Whether that means TV or whether he is including other aspects such as sponsors etc is beside the point.
People can simply disagree with what was said.
For example, I would argue that there other factors at play: the game’s relatively poor negotiation skills being the biggest.