I think you've shot yourself in the foot here. I agree. The true, hard core fans will want a 12 match pass regardless. Its the casual market you're trying to tap in to. There a literally thousands of examples were businesses offer cheaper alternatives. Coles offer their "You'll love Coles" brand AND a basic Coles "No Frills" style brand. And they offer the same products. Just last night I was buying Chicken Kiev, and you could have Ingham for $6.99, You'll love Coles for $6.09 or Coles no frills for $3.99. All were the same 500g 2 pc chicken kiev.
What about Foxtel? Do they only offer a premium package where you must buy every single channel, or can you buy the basic package, sports package, movie package, kids package etc?
Mobile phones...how many differnt plans can you go on depending on your needs?
People will buy if it is value for money for what they are likely to use. At the moment most clubs are only tapping in to their core 5-6,000 that go to 10-12 games per year. That won't change...95% of people are not going to think "sweet, i'm gonna buy a 6 game pass (which isnt as good value per game as the 12 game pass) and then pay full price for the other 4...they'd come out behind and lose the opportunity to attend 2 games. It wouldn't happen.
What do you think the renewal rate is per year. I can bet you it isn't 100%. Maybe 85-90%?? Why do those people stop renewing. Sure, there might be on or off field reasons, but what about the ones who have a new baby and can't go every 2nd week this year? Or who are extending the house and have to tighten the belt? From a business point of view, dont you think it makes sense to have a "step down" package to offer these people rather than lose them completely? The same theory could be used as to why people dont start up memberships. Hmmm...is it really that good? What is it like getting the weekly emails, the member only events, the cap, etc? Do i want to spend $400 to find out?
Exactly my point. But trying to reason with Big Country is like trying to reason with a chair.
For me, I usually take out a Kogarah 6 game pass, then go to about 7-8 other dragons games through the year.
I get in to the ANZAC match for free as I am ex defence, I go to the Rd 10 Bulldogs game if its at ANZ, I will go to the Chooks game at the SCG this year, I usually go to 2 games in the Gong, and the Canberra trip because my bro lives there, Sharks away and Parra away. I was thinking of going to Melbourne this year too, but alas the new stadium won't be ready.
A full 12 match STGI membership wouldn't suit my lifestyle, and it wouldn't get me to some of the matches I would want to go to. I still attend +12 matches a year, but the ones I choose.
I bet there are lots of fans of other clubs who would be interested in supporting their club and going to a few matches a year, but can't justify a full membership, or have time/money constraints.
These are the people the game should target. You never know when in the future they may become full season members too. Its about building the dedicated supporter base.
People on here have criticised St George for having split memberships, but looking at their membership total, obviously there is something in it. Maybe Souths could get their non ticketed members to commit to a half season pass and make them ticketed! Then they would have 14k!
