Clubs reap membership bonanza
Tyson Otto From: The Daily Telegraph February 10, 2011
http://www.dailytelegraph.com.au/sp...mbership-bonanza/story-e6frexnr-1226003329379
THE Roosters are no longer minnows of the NRL after club boss Steve Noyce yesterday declared the club was set to reap an extra $300,000 after a dramatic surge in membership sales.
Last year's grand finalists have shifted their membership target to 9500 - a number even Noyce thought was impossible after a disastrous wooden spoon season in 2009.
The Bondi club has already sold 6553 memberships, 168 per cent above the 2447 they had sold at this time last year.
In 2009 they sold just 5623 memberships.
Noyce said it took some big changes on and off the field to get the club back on track.
"We didn't show pride in our jersey," Noyce said yesterday. "People told us we let them down [in 2009]. Last year was completely different. People have embraced our new culture."
The Roosters will share in a record $30 million windfall because the NRL expects as many as 180,000 memberships to inflate the coffers of clubs heading into this season.
The Bulldogs are the only Sydney-based club not to experience membership growth by more than 50 per cent on this time last year.
But despite the ongoing Ryan Tandy legal controversy, they have still sold 1983 more memberships than this time last year.
A large portion of Manly's membership growth has come from 1500 free season passes to kids under nine years old.
But Sea Eagles boss Graham Lowe said his club has pack leaders South Sydney in its sights after an increase of 3516 memberships on this time last year.
"This strategy is going to show rewards in a few years," Lowe said yesterday.
"We can knock Souths off. Bloody oath we can. They've done a terrific job.
"They kind of got the jump on everyone else and now we want to reel them back in. It's not about what we get this year, but in years to come."
The Rabbitohs are the benchmark for club memberships and are set to break the 20,000 mark.
"I'm glad Graham [Lowe] is aiming for us," Rabbitohs chief executive Shane Richardson said.
"He should be applauded for that. He won't get near us because he's got a long way to go. But it's good to see he's aiming high."