This years design actually sold very strongly before I left the industry. On field performance and a change in sponsor have changed that.
First year sales are generally good but will those sales be maintained over a three year period? How did it compare to the initial sales of the 2009-2011 jersey (similar form in 2009). Its certainly not the worst jersey but it doesn't say "Raiders" to me. Some poor design elements there as well (cut off V, weird socks, odd shade of green - though thats grown on me). You and I both know that this design was not the most popular on the GH and its ridiculous to suggest that this design, which was near identical to two of the three others, still managed to win a majority vote. I believe there were better options submitted, including mine which didn't even feature in the vote.
Depending on the design a wide variety of items sell from ISC players gear to Classics supporter range. Nothing however substitutes the PR that having the players run round on the field does for a item. The amount of time I had a customer say "do you have the shirt/jersey/polo that player X was wearing on tv???"
Fair point. However the NFL has such a line, along with other fashion jerseys, that sell well without affecting the on field product. Making such alternative lines is something the NRL, or Australian sport, hasn't taken advantage of yet.
I had a massive tradie come in one day that you wouldn't want to look sideways at and he said "hey bro do you have that pink training tee Fui Fui was wearing on the news?" if players wear it and win in it it usually sells!!!
Being a tradie, he might have wanted some hi-vis gear.
To start the year 2010 yes it outsold the home one 10-1 I'm not kidding. As the season went on and the team only wore it once sales dropped off massively.
Again, if the"fashion" lines I mentioned above were available and well marketed, I'd be happy to see a off field black jersey sell well. The Raiders shouldn't wear anything other than their team colours (black in the logo doesn't count).
I will say teams need a 3-5 year plan with on and off field designs and color schemes. I for one hate the fact the Raiders cannot pick a color scheme for their off field range. I think a mix of 2010's navy and green mixed with this years steel, green and white would look great. Similar to the Seattle Seahawks style.
Agreed, especially with navy and lime. Something like this would sell its tits off.
Those Tigers jersey are a great example of no one really sitting down and thinking how can our jersey evolve and be new and fresh yet include the history of the Tigers and Magpies.
The Tigers are especially bad since they ignore twice the amount of history of any other club. In fact, of the pre WW2 clubs, the Dragons and Roosters haven't compromised their main jersey for the sake of modern trends and they seem to sell well enough.
As for your last example I think your going a little far with that. That's not something the NRL would approve.
Probably not, but my point its that clubs will make new jerseys for the sake of making new jerseys. Without a firmer approach from the NRL it will get out of hand.
Also as for Heritage jerseys that have nothing to do with previous jerseys, in 2010 the Warriors had the grey and black Maori jersey with tribal designs on it. Aside from just looking plain awesome and customer told me one night the tribal design was actually a tattoo design that represented South Auckland. This jersey was one of the biggest sellers I have ever seen. Two years on people were still asking for it.
http://www.canterburyshop.co.nz/defa...id=20&pdid=149
Cool jersey but not a heritage jersey. Maybe the nomenclature is wrong. This would work.
- Primary/main
- Secondary/clash
- Throwback/retro - has to actually have been worn in the past, must be a design older than 10 years, must be as close to the old design as possible
- Alternate - This is where the aforementioned Warriors jersey would site, along with their greenstone and flag jerseys
- Charity - You know the drill
Clubs would be required to have a primary and contrasting secondary. They would also have the option of wearing a combination of a throwback, alternate or charity jersey for a total of two games/year. Piss the movie/promotional stuff right off though, doesn't belong on a jersey.