Teams should be doing all they can get extra money in the bank, create new marketing/upgrade opportunities and expose/promote their brands as best they can.
So what if the Bronc's throw together some smaller packages aimed at the casual fan? That could be something in the order of several thousand people who've placed themselves on the Broncos books that the club now has access to. Hardly something worth calling BS on.
The more incentives the clubs throw at the more casual fans, the better IMO.
I understood CC's point, but I have to agree with JW.
I personally don't see the issue with non ticketed memberships and this is merely an extension of that. The idea is to market to people who you know like Rugby League.
If clubs can convert a few hundred of these people each season into full season ticket holders, then it's a definite bonus.
Marketing money is best spent if you can target the audience you need to reach. A scattergun approach gets the odd person, but you are often marketing to people who don't give a shit. At least this gets you into the ears of people that are more likely to convert to full time members.
My first membership was a non ticketed thing as I had a young family and couldn't get to games. Then as the kids got older it became a five game option and then a full season pass.
