Hello, I'm The Doctor
First Grade
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Um, the home jersey from about 2003/4-2013 was pretty much the same, maroon with yellow detail. Only thing that changed was how much yellow (trim -> side panels -> side panels and arch over chest)
Im not sure if im reading your punctuation wrong. Are you saying their iconic brand is "Maroon with yellow bits on it"??
If thats what youre saying than you see the problem. Their brand isnt made up of shapes or designs (like StGeorge or Souths), theirs brand is the colour. So when they go and change those colours completely, there is nothing left of the brand.
This shows that they either dont know what their brand is or they just to give a shit (i dont know which is worse).
(if, alternative, you are saying their iconic design (excluding colour) is "a blank chest and stuff around the stomach" that is a stretch at best...)