2016 Jerseys, Sponsorship, Logos Discussion

[LESStar58]

Some teams do them even if not playing on ANZAC day.

What's wrong with just the ANZAC badge like Melbourne have?

 

[Timmah]

Knights will wear the same as last season - blue jersey with sublimated ANZAC drawings/photos and a touch of red near the top - http://bit.ly/2016NRLJerseys

 

[Scott Gourley's Lovechild]

What's wrong with just the ANZAC badge like Melbourne have?

That's what it should be, I really hate the commercialisation of ANZAC Day.

 

[steggz]

That's what it should be, I really hate the commercialisation of ANZAC Day.

If a decent chunk of the profits went to Legacy/RSL, I'm much more inclined to support it

 

[steggz]

As for the execution of the design idea, I like the space between the individual poppy flowers, rather than having them overlap

 

[Scott Gourley's Lovechild]

If a decent chunk of the profits went to Legacy/RSL, I'm much more inclined to support it

If this is how it is going to be going forward, then I would expect all profits to go to veterans causes. A club making a cash grab off of ANZAC Day is pretty ordinary in my opinion.

 

[Saint Doc]

 

[steggz]

If this is how it is going to be going forward, then I would expect all profits to go to veterans causes. A club making a cash grab off of ANZAC Day is pretty ordinary in my opinion.

I've asked the question on the Dragons' FB page this afternoon (as a fan, I really like the design and would buy it if there's at the very least a big % of profits going that way), no reply as yet

 

[Timmah]

Roosters going camo again

 

[Timmah]

Knights for those who missed it, same as 2015

 

[Russell Crowe's Band]

bravo dragons

 

[beave]

Sigh. Jealous at the teams with the Anzac jerseys.

We actually have a home game near Anzac day and we decide to not wear an anzac jersey this year........ Dickheads.

 

[Scott Gourley's Lovechild]

I've asked the question on the Dragons' FB page this afternoon (as a fan, I really like the design and would buy it if there's at the very least a big % of profits going that way), no reply as yet

I asked on Twitter yesterday, I have had no response either.

Knights for those who missed it, same as 2015

Bit surprised they went for the NZ soldier on the front, even with the whole ANZAC Day theme.

 

[Hello, I'm The Doctor]

I like the look of dozens of smaller shapes coming together to create a broad-strokes representation of the clubs core image...

Im surprised it isnt done more often with these concept jerseys; rather than having the Indigenous art or whatever else they have fighting and contradicting the basic design,
using these new elements to recreate the fundemental design in a new way.

Plus it reenforces idea that clubs need to establish a core image to work from...

(Edit: for example, the Dragons could associate themselves with White ribbon and do something similar with a Red jersey and multiple White Ribbons forming a V)

 

[Saint Doc]

I like the look of dozens of smaller shapes coming together to create a broad-strokes representation of the clubs core image...

Im surprised it isnt done more often with these concept jerseys; rather than having the Indigenous art or whatever else they have fighting and contradicting the basic design,
using these new elements to recreate the fundemental design in a new way.

Plus it reenforces idea that clubs need to establish a core image to work from...

(Edit: for example, the Dragons could associate themselves with White ribbon and do something similar with a Red jersey and multiple White Ribbons forming a V)

The white ribbon example is a bit obscure but I take your point.

It is something the Dragons have done well lately.

All recent ANZAC jerseys have still had the normal red vee, just with an additional feature such as RSL logo, rising sun, digger imagery, camo side panels, camo pattern.

Similarly the Indigenous jerseys have incorporated the red vee with the Illawarra flame tree, or the serpent.

We were the first club to do WiL jerseys, with the Pink V...still the best IMO (although Panthers most recognised WiL brand now).

Our charity shield jersey has the red vee, but scribbled like a kids colouring in project to represent the kids we're raising money for.

Even our 9's jersey from 2015 had the Dragon wings reaching to the shoulders loosely forming a Vee appearance

All our recent heritage jerseys have featured a Vee too.

I think our branding has been very, very consistent

 

[Nuke]

Thing is though Nuke - you're talking about their brand. Whether you're talking negatively or positively is largely irrelevant - you're putting their brand name in the eyes of other people and spreading exposure. People who would never have had that brand in their mind if not for your referencing. You're promoting recall of a brand - even if it's negative - and increasing the likelihood it'll be recognised.

As for colours on the jersey - if the brand guidelines for your company state you can use a white inverted version of the logo, then fine (and as a fellow 'jersey nerd', I prefer it myself!)

If not, and the club you're sponsoring with agrees to it, then that's that. Brand guidelines and logo usage are more of a thing now than ever and very few cpmpanies will ever cave to what they perceive as lesser exposure of their brand. In CocoJoy's case, I'm gonna guess the bright green circle is an instantly recognisable part of their brand among their consumers and they've probably done research to that effect.

While I wish it was as simple as "it looks shit on a jersey", trust me, but I think we need to get used to obscure, horrible sponsor logos.

I 100% understand their mindset. I know that the more noticeable a brand is (whether viewed positively or negatively) is irrelevant to them. They just want to be seen. My point was that there are other ways to do it (in an ideal world) that still makes them recognisable, yet maintains the integrity of the jersey they are featured on. I like to dream too, so hopefully one day, they'll all come on board with my thinking!!

 

[Nuke]

Are they selling the sponsor less kangas jerseys yet?

I bought mine off NRL.com's online shop a few weeks ago. It arrived about a week later. It is a thing of beauty. I am travelling in a few months' time so am desperately trying to save money ... but I also couldn't pass up the rare opportunity (these days) to get an unsponsored Australian jersey. It may have cost me a day or two's food budget in a few months' time, but hey, I can afford to lose a few kilos..!

PS: They are still being sold on there too. I saw someone comment that they can't see it there anymore, but I've just had a quick look and voila! They're still there!

http://www.nrlshop.com/kangaroos-2016-mens-official-jersey-120253.phtml

 

[The Marshall]

Roosters going camo again

Does anyone else find the use of camo really tacky bordering on offensive?
There are alot of other ways to pay respect without it.

 

[GAZF]

I 100% understand their mindset. I know that the more noticeable a brand is (whether viewed positively or negatively) is irrelevant to them. They just want to be seen. My point was that there are other ways to do it (in an ideal world) that still makes them recognisable, yet maintains the integrity of the jersey they are featured on. I like to dream too, so hopefully one day, they'll all come on board with my thinking!!

The way a brand presents itself in applications can also create the perception of quality. When you compare Jaycar's integration with the Dogs vs the WoW logo on Broncos jerseys a few years back, two similar retail outlets. Based purely on how they are seen on a footy jersey, which would be perceived to provide better service and a higher quality product? The one thing loud advertising does do is communicate cheapness or low cost, which may be the aim in certain applications.

 

[applesauce]

Does anyone else find the use of camo really tacky bordering on offensive?
There are alot of other ways to pay respect without it.

:thumb