These are the two things where I think changes for the better could bring big crowds in:
1. On field gameplay. More action! This is what gets kids interested, from Play Station to Big Bash. Its all about excitement. Specifically more passing and risk taking and "players making plays". There are too many 5-10metre hit ups which are neutral and relatively boring conservative plays.
2. Game day experience. There should be competition between the clubs as to who has the best game day experience similar to the membership race.
How difficult would it be for the Nrl to hire a band that plays at half time of games in Sydney to get the fans pumped..
Every game I attend half time is so quite and boring.. Get some speakers turn up the volume and belt out some tunes. Make the fan want to come back next time.. easy but they won't do it cos they don't care.
I remember back during the super league war ARL games had bands playing and it was great.
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