War brewing
With Origin about to kick off, beer wars will get interesting for NSW. We hear long-time sponsor VB are on the way out with Tooheys New about to do a lucrative new deal to become the Blues beer for 2018.
Tooheys was one of the first sponsors of the Blues with Tooheys Blue (1991 series). It is understood Tooheys will not take naming rights and branding will not be on the front of the NSW team jersey. Tooheys will be on the shorts and also on the coaches' collars.
Insiders say Tooheys are delighted to be back as the official beer of the Blues. It is rumoured to be a multi-year deal.
We rang Lion Nathan for a comment and a spokesperson said: "We won't speculate on rumours, but we're proud of Tooheys' heritage and any sponsorships we do enter into are in line with our strict standards on responsible marketing."
http://www.smh.com.au/rugby-league/...story-for-league-meninga-20170520-gw9f1x.html