2018 Jerseys/Logos/Sponsorships

[kdalymc]

White jerseys are dog shit

 

[Foreign Legion]

 

[gzerounian]

Manly's sternum sponsor looks neat and unintrusive. Although I dont know where the text will go for players in their milestone matches.

 

[Stallion]

Manly's sternum sponsor looks neat and unintrusive. Although I dont know where the text will go for players in their milestone matches.
View attachment 16885

Hope the Sea Eagles stay with this style jersey for home and away from now on. Watching the old games on PAY tv has convinced me the jumper styles worn in the 70s,80s and early to mid 90s were very good. Some clubs have still yet to find their "right" look like Penrith and Warriors, however the others should aim to go as close as possible to their 'go-to " strip which Manly have done! These strips were and are very recognizable to those people living and growing up in that era. It's a great way to reinvigorate waning support and rekindle fond memories of the past to the present day and future. In general, the many jumper style changes had hampered many a clubs recognition and in many instances dissassociated and disenfranchised many fans loyalty to their chosen NRL team. For that matter, the lack of jumper style consistency throughout a given season inhibits a loyalty factor underestimated by club marketing people.

 

[Dawesy76]

Hope the Sea Eagles stay with this style jersey for home and away from now on. Watching the old games on PAY tv has convinced me the jumper styles worn in the 70s,80s and early to mid 90s were very good. Some clubs have still yet to find their "right" look like Penrith and Warriors, however the others should aim to go as close as possible to their 'go-to " strip which Manly have done! These strips were and are very recognizable to those people living and growing up in that era. It's a great way to reinvigorate waning support and rekindle fond memories of the past to the present day and future. In general, the many jumper style changes had hampered many a clubs recognition and in many instances dissassociated and disenfranchised many fans loyalty to their chosen NRL team. For that matter, the lack of jumper style consistency throughout a given season inhibits a loyalty factor underestimated by club marketing people.

Yeah but then you look at what the EPL does every year with their kits and it negates your point. Changing jerseys has pretty much nothing to do with why some fans are losing interest.

 

[Stallion]

Yeah but then you look at what the EPL does every year with their kits and it negates your point. Changing jerseys has pretty much nothing to do with why some fans are losing interest.

In Australia it has. Different market competition scenario makes recognition and club brand loyalty very important. You don't have EPL being challenged by other codes.

 

[flippikat]

Hope the Sea Eagles stay with this style jersey for home and away from now on. Watching the old games on PAY tv has convinced me the jumper styles worn in the 70s,80s and early to mid 90s were very good. Some clubs have still yet to find their "right" look like Penrith and Warriors, however the others should aim to go as close as possible to their 'go-to " strip which Manly have done!

I totally agree. It's great to not just have clubs like the Dragons, Roosters & Souths (sidepanels & black/white trim not withstanding) wearing jerseys that are their traditional/most recognizable look. This should be the aim for main jerseys in all of the NRL clubs - and it's great to see Manly & Brisbane move back to something more traditional for their home jerseys (and away too, in Manly's case). The Bulldogs fixing their weird Superleague-style V was another good move too.

Yeah it's a problematic situation for clubs that have had many looks like the Warriors & Panthers, and newer clubs like the Titans & Storm who don't have a single "classic" look, but for most clubs formed in the 1980s or before, that traditional main jersey should be a 'no brainer' decision.

Then it's just a matter of choosing a contrasting design for a clash jersey - I hate the term 'away jersey', as teams should wear their main jersey to away games unless there's a clash - we're not the NFL! Then the heritage jersey can be used to roll-out some of the strange variations the club has worn in the past (eg Bulldogs in the thin stripes, or Panthers in vertical brown stripes, or Broncos in diamonds).

 

[macavity]

I totally agree. It's great to not just have clubs like the Dragons, Roosters & Souths (sidepanels & black/white trim not withstanding) wearing jerseys that are their traditional/most recognizable look. This should be the aim for main jerseys in all of the NRL clubs - and it's great to see Manly & Brisbane move back to something more traditional for their home jerseys (and away too, in Manly's case). The Bulldogs fixing their weird Superleague-style V was another good move too.

Yeah it's a problematic situation for clubs that have had many looks like the Warriors & Panthers, and newer clubs like the Titans & Storm who don't have a single "classic" look, but for most clubs formed in the 1980s or before, that traditional main jersey should be a 'no brainer' decision.

Then it's just a matter of choosing a contrasting design for a clash jersey - I hate the term 'away jersey', as teams should wear their main jersey to away games unless there's a clash - we're not the NFL! Then the heritage jersey can be used to roll-out some of the strange variations the club has worn in the past (eg Bulldogs in the thin stripes, or Panthers in vertical brown stripes, or Broncos in diamonds).

IMO keeping exactly the same jersey works for some clubs, but most should focus on developing/retaining elements - something Canberra for example have right with their current run of strips.

 

[mistertaylor]

I'm all for clubs having 2 jerseys (main and clash/alternate), with other jerseys veing offered as off field supporter merch (eg heritage). Recognising things sich as Anzac round, WIL, etc. should be thru the use of coloured socks or an embroidered badge above the logo.

 

[Stallion]

I totally agree. It's great to not just have clubs like the Dragons, Roosters & Souths (sidepanels & black/white trim not withstanding) wearing jerseys that are their traditional/most recognizable look. This should be the aim for main jerseys in all of the NRL clubs - and it's great to see Manly & Brisbane move back to something more traditional for their home jerseys (and away too, in Manly's case). The Bulldogs fixing their weird Superleague-style V was another good move too.

Yeah it's a problematic situation for clubs that have had many looks like the Warriors & Panthers, and newer clubs like the Titans & Storm who don't have a single "classic" look, but for most clubs formed in the 1980s or before, that traditional main jersey should be a 'no brainer' decision.

Then it's just a matter of choosing a contrasting design for a clash jersey - I hate the term 'away jersey', as teams should wear their main jersey to away games unless there's a clash - we're not the NFL! Then the heritage jersey can be used to roll-out some of the strange variations the club has worn in the past (eg Bulldogs in the thin stripes, or Panthers in vertical brown stripes, or Broncos in diamonds).

Think the Melbourne storm home strip is fairly consistent and good. The away strip needs some consistency. After all they are the only club with purple in their outfit. A good point has been brought up about the use of an alternate/away strip. Only if the opponents colours have a significant clash should an alternative strip be used. This does have a significant visual impact to a game day experience. For example when the Storm play The Knights in Newcastle the Storm have always worn their white based jumper. Im sure that the fans in Newcastle would prefer to see the Purple and blue main jumper in this game. The respective main playing strips of both clubs do not clash so this should be a given. Unfortunately this visual disappointment has been a consistent letdown everytime the Storm play in Newcastle.

 

[Hello, I'm The Doctor]

IMO keeping exactly the same jersey works for some clubs, but most should focus on developing/retaining elements - something Canberra for example have right with their current run of strips.

Agreed...

Clubs dont need to stay with just one design. What they need is to understand what is the core of their brand and allows centre their designs around that.

There is the story about the broom that is broken, so they replace the brush. Then it's broken again so they replace the handle. There is nothing left of the original broom, so it has become a different broom.

It is fine if clubs are changing their designs. But if they change their designs so much that their brand is just the colours THEN they change the colours, they are not the same team.

 

[Stallion]

Agreed...

Clubs dont need to stay with just one design. What they need is to understand what is the core of their brand and allows centre their designs around that.

There is the story about the broom that is broken, so they replace the brush. Then it's broken again so they replace the handle. There is nothing left of the original broom, so it has become a different broom.

It is fine if clubs are changing their designs. But if they change their designs so much that their brand is just the colours THEN they change the colours, they are not the same team.

Colours are very important and you will find that clubs are dabbling in changing their colour. I believe a popular style should be used to cement fan loyalty and universal recognition of the club. For example the horizontal red and green stripes of South Sydney is a trademark look for this club. This reinforces and engenders fan loyalty and wider acceptance and recognition. Another example is the Knights. For whatever reason, not long after winning that memorable grandfinal over Manly, they changed their jumper style. (vertical blue and red stripes to a "superleague" style pattern)Their was a drop in core support for the club reflected in jumper sales . Only in the past few years have the marketing people realised the mistake and have once again adopted the distinct and universally recognisable vertical blue and red stripe style. Fans are getting on board again!

 

[kdalymc]

vertical red and green stripes of the South Sydney

Huh

 

[Stallion]

Huh

My apologies. Horizontal! I will amend now!

 

[macavity]

Colours are very important and you will find that clubs are dabbling in changing their colour. I believe a popular style should be used to cement fan loyalty and universal recognition of the club. For example the horizontal red and green stripes of South Sydney is a trademark look for this club. This reinforces and engenders fan loyalty and wider acceptance and recognition. Another example is the Knights. For whatever reason, not long after winning that memorable grandfinal over Manly, they changed their jumper style. (vertical blue and red stripes to a "superleague" style pattern)Their was a drop in core support for the club reflected in jumper sales . Only in the past few years have the marketing people realised the mistake and have once again adopted the distinct and universally recognisable vertical blue and red stripe style. Fans are getting on board again!

They have ruined the “Barca” strip. I understand we are changing next year.

 

[Stallion]

They have ruined the “Barca” strip. I understand we are changing next year.

Hope not. The calendar for 2018 shows the red and blue vertical stripe "Barca" strip!? Just checked the official Knights website and blue and red vertical line strip is still the main jumper. They have white,blue and red vertical lined strip as the alternative strip.

 

[macavity]

Hope not. The calendar for 2018 shows the red and blue vertical stripe "Barca" strip!? Just checked the official Knights website and blue and red vertical line strip is still the main jumper. They have white,blue and red vertical lined strip as the alternative strip.

sorry, 2019.

 

[Stallion]

sorry, 2019.

That's still dissappointing! These marketing people really know how to falter market presence and growth. Their understanding of what fans relate to in a club needs improving. One of those important aspects is a constant and familiar jumper!
Do you have any idea of the 2019 look?I suppose a V Style jumper may be in mind. That's a decent rugby league look? (Blue with red V and alternate red with blue V) It will be interesting to see what these marketing people come up with. So far the vertical blue and red style has been their best, most popular and most identifiable by far!

 

[macavity]

That's still dissappointing! These marketing people really know how to falter market presence and growth. Their understanding of what fans relate to in a club needs improving. One of those important aspects is a constant and familiar jumper!

I think it's fantastic news.

I am sure they will respect the brand elements, but our barca strip is now synonymous with failure. Time for a re-boot and use it as a heritage strip, as it should be.

 

[Stallion]

I think it's fantastic news.

I am sure they will respect the brand elements, but our barca strip is now synonymous with failure. Time for a re-boot and use it as a heritage strip, as it should be.

? That's flawed logic. And in an earlier post you refer to the Knights :"'ruining' the 'Barca' strip"?
A loyal fan would follow the well known and familiar jumper through thick and thin. Don't think you get it champ. This is a loyalty and general familiarity message more than anything. That blue and red striped jumper is synonymous with the Knights first premiership win. You have not noted that the support for Knights waned with the change to the 'superleague style' jumper in 1999 or 2000?. The Knights win a premiership in a year or two (2001) but were nowhere near as well supported. An erosion of this clubs support coincided with the 'superleague ' jumper look despite being successful. The jumper style had a fair bit to do with that drop in popularity. Had the blue and red striped version been worn I believe alot more people would have warmed to the Knights 2nd premiership.The look of a playing strip maybe simplistic but is very real when galvanising loyal supporters and attracting new fans.