2018 NRL TV Ratings

[Nerd]

Not A game lol, content. Two extra clubs creates an extra game content every round. Content is what the media purchases. To sell more content you need more teams. Pretty simple concept!

Population is growing, people still love to watch sport. They may comsume it through different mediums but the audience will still be there and companies willl still want to advertise to the masses. As an exampleFox subscriptions have gone up and nrl audiences grown due to better service in this tv deal.

The media purchase content that they can sell to advertisers. As 7 are finding out selling advertising to Suns, Lions and GWS games would be a nightmare. The 7 execs have already been making noises about paying overs for AFL games and the decline this season will having them even more hesitant at the next deal.

 

[Nerd]

I agree with TheRam's point about expansion, it takes decades of success to really have an effect. The Storm have had an incredible 2 decades of success, yet their popularity has only seen a modest improvement during that time. Sport is very close to culture, so it takes generational change in markets that are already saturated with their own sporting passions.

Aussie Rules has been played in QLD for over a 100 years and still nobody is interested. Maybe they have a 200 year plan.....

 

[Perth Red]

The media purchase content that they can sell to advertisers. As 7 are finding out selling advertising to Suns, Lions and GWS games would be a nightmare. The 7 execs have already been making noises about paying overs for AFL games and the decline this season will having them even more hesitant at the next deal.

Well it’s not like they didn’t know what they were buying, yet were happy to sign a 6 year deal? Keep hearing about the end of the tv gravy train yet haven’t seen any major sport in the world get a lessor tv deal. There is literally no global example that it will happen, but yeh it might.

 

[Perth Red]

Aussie Rules has been played in QLD for over a 100 years and still nobody is interested. Maybe they have a 200 year plan.....

30k avg crowd across the 2 Q’land clubs and 42k members between them would suggest someone cares. Would love to have nrl following like that in WA!

 

[taipan]

the point is the AFL are still making profits despite throwing this money. Their larger revenue stream allows this.
no, but it's another revenue stream, and it also allows them to reduce rental for Vic clubs which play there, which means the assistance they give Vic clubs is less expensive

point is a profit is one thing, but if is only due to minimal spending it's hardly worth bragging about
Really? Havent seen much if any grass-roots growth in Melbourne, and we have an amazingly successful club

Here we go.
The point is the Tv deal for the AFL was overblown in value.So make hay while the sun shines.The financial pundits have stated Fox and Ch 7 paid too much.Remember Rupert went a little overboard on value, if you had watched the Tv conference at the time of the announcement.When he also stated AFL is News preferred code and his 2nd in command stated he will do his best to promote the code in the Nth States.
Any organisation who continually pours money into bottomless pits for a long time, without real tangible growth is going to upset shareholders and other clubs alike.

You are of the belief the Tv stations will continue to pay overs for sport content in a declining market.Good luck.
What are you smoking ,The NRL is spending $13m on each NRL club, plus money on grassroots which has been neglected ,plus money on women's rl, plus money on digital development, plus putting money into some Internationals ,and after that still getting a $50m profit, with no Nrl club in either SA or WA.

LOL You are of the belief ,throwing goal posts on every lump of turf in this country constitutes growth.The NRL doesn't follow that "look at me" pattern.
You'd better check with the Vic Govt ,as they have provided a decent grant for a VIC RL Centre of Excellence which will also be used for women's rl, due to GROWTH of the code in Victoria.

Oh I forgot the NRL doesn't have or support clubs who do have hush money to silence allegations of harassment sexual etc.Unlike your mob ,whose CEO state its OK with Fremantle doing so, if it achieves the result.
If the NRL did that ,the female community would be in complete uproar.The influence AFL has on the dress never ceases to amaze me.

 

[taipan]

30k avg crowd across the 2 Q’land clubs and 42k members between them would suggest someone cares. Would love to have nrl following like that in WA!

How many interstate members ?How many travelling members from Southern states? Yet still lose money hand over foot with those memberships.Doesn't show in their crowds.

The only northern AFL club(your code) doing well is the Swans,and they were gifted a rainbow on their a*se with the SL war, the flicking of Sydney RL clubs,getting a premiership,and a giant size leg up by the Sydney media.
A Swans executive a few years ago ,admitted the SL war did benefit their club

 

[twesty]

The point is the Tv deal for the AFL was overblown in value.So make hay while the sun shines.The financial pundits have stated Fox and Ch 7 paid too much.Remember Rupert went a little overboard on value, if you had watched the Tv conference at the time of the announcement.When he also stated AFL is News preferred code and his 2nd in command stated he will do his best to promote the code in the Nth States.

Given ch9 and 7 paid similar amounts for their sports wouldnt your claim be relevant for both? If you compare the networks Ch7 are doing better than 9. They've won more ratings weeks this year by far

Any organisation who continually pours money into bottomless pits for a long time, without real tangible growth is going to upset shareholders and other clubs alike.

the AFL dont have shareholders, they are a non-for-profit organisation. Clubs have no reason to get upset while they are getting their required level of assistance

You are of the belief the Tv stations will continue to pay overs for sport content in a declining market.Good luck.

It will probably decline, however the AFL are in a far better position to cope with this than the NRL given they get far more revenue from non-media sources

What are you smoking ,The NRL is spending $13m on each NRL club, plus money on grassroots which has been neglected ,plus money on women's rl, plus money on digital development, plus putting money into some Internationals ,and after that still getting a $50m profit, with no Nrl club in either SA or WA.

they spend a pittance on grass roots development compared to the AFL, and have had little if any grassroots growth in states outside NSW and QLD

LOL You are of the belief ,throwing goal posts on every lump of turf in this country constitutes growth.The NRL doesn't follow that "look at me" pattern.
You'd better check with the Vic Govt ,as they have provided a decent grant for a VIC RL Centre of Excellence which will also be used for women's rl, due to GROWTH of the code in Victoria.

It wasnt due to growth, it was due to a deal between the Vic government and the NRL https://www.theaustralian.com.au/sp...s/news-story/82e9702a5a09dc1b858de2ed55e3e788

Oh I forgot the NRL doesn't have or support clubs who do have hush money to silence allegations of harassment sexual etc.Unlike your mob ,whose CEO state its OK with Fremantle doing so, if it achieves the result.
If the NRL did that ,the female community would be in complete uproar.The influence AFL has on the dress never ceases to amaze me.

how is this relevant to this discussion?

 

[twesty]

How many interstate members ?How many travelling members from Southern states? Yet still lose money hand over foot with those memberships.Doesn't show in their crowds.

The only northern AFL club(your code) doing well is the Swans,and they were gifted a rainbow on their a*se with the SL war, the flicking of Sydney RL clubs,getting a premiership,and a giant size leg up by the Sydney media.
A Swans executive a few years ago ,admitted the SL war did benefit their club

my club the storm has barely grown despite appearing in 9 of the last 21 grand finals. Expanding into a saturated market takes decades, not a few years

 

[El Diablo]

testies bugger off back to Bigpoofy

 

[twesty]

testies bugger off back to Bigpoofy

how many homophobic posts do you make in a day?

 

[taipan]

my club the storm has barely grown despite appearing in 9 of the last 21 grand finals. Expanding into a saturated market takes decades, not a few years

My club LOL.You are getting testy twesty.
You've got 25,000 members which at about the similar stage with the Swans was better than theirs.Without huge media assistance such as the Swans.Without huge sums spent doing so.

And the Storm would not have continued, if they continually had to have huge sums thrown at them to stay afloat for decades.Comes a time when any sporting organisation says enough is enough.
Thankfully the Storm will break even thereabouts.
Vic rugby league has record numbers of participants according to the NRL.The VIc Govt acknowledges the growth.They even want to get involved with having statues of Smith and Slater outside AAMI.
Metinks your Storm allegiance is BS.

The beauty with WA is they want an NRL team ,and have the financial backing and support we are told to do so.The GWS,Suns and even Lions were parachuted into their respective areas

 

[twesty]

My club LOL.You are getting testy twesty.
You've got 25,000 members which at about the similar stage with the Swans was better than theirs.Without huge media assistance such as the Swans.Without huge sums spent doing so.

And the Storm would not have continued, if they continually had to have huge sums thrown at them to stay afloat for decades.Comes a time when any sporting organisation says enough is enough.
Thankfully the Storm will break even thereabouts.

The Storm's success has been unbelievable, while the swans didnt win a premiership for 3 decades after moving to Sydney

Vic rugby league has record numbers of participants according to the NRL.The VIc Govt acknowledges the growth.They even want to get involved with having statues of Smith and Slater outside AAMI.
Metinks your Storm allegiance is BS.

'record numbers' could mean 1% growth in Victoria. Interesting they didnt quote any figures. I can tell you now, for someone who lives in Melbourne RL clubs are few and far between.

The beauty with WA is they want an NRL team ,and have the financial backing and support we are told to do so.The GWS,Suns and even Lions were parachuted into their respective areas

I agree with the Suns and GWS, they were second clubs in expansion markets. They wont become viable for decades, if they survive at all. But that would be similar to putting another NRL club in Melbourne. All RL supporters in Melbourne already follow a club, so who would support a second club? I think the Lions will recover now. Their team looks to be heading in the right direction, and there are enough AFL supporters in Sth QLD for a viable AFL club

 

[taipan]

Given ch9 and 7 paid similar amounts for their sports wouldnt your claim be relevant for both? If you compare the networks Ch7 are doing better than 9. They've won more ratings weeks this year by far
the AFL dont have shareholders, they are a non-for-profit organisation. Clubs have no reason to get upset while they are getting their required level of assistance

It will probably decline, however the AFL are in a far better position to cope with this than the NRL given they get far more revenue from non-media sources
they spend a pittance on grass roots development compared to the AFL, and have had little if any grassroots growth in states outside NSW and QLD

It wasnt due to growth, it was due to a deal between the Vic government and the NRL https://www.theaustralian.com.au/sp...s/news-story/82e9702a5a09dc1b858de2ed55e3e788

how is this relevant to this discussion?

Whatever the Tv networks paid for any sport to date, and we know Fox paid a premium for the AFL ,the News conference spelt it out it is plain dumb to expect decent growth in a shrinking market and the economic uncertainty that lies ahead both for the country and the world.

I used shareholders and member clubs as an analogy, never suggested the AFL had shareholders FFS.It has been spelt out on more than one occasion some of the wealthier AFL clubs are shat off with the ,money thrown at the Nthn money losing clubs.
AS I stated before the NRL is in a far better position re expansion because of the number of areas that want a club.The AFL a code(girt by sea) does not have that luxury.The NRL didn't ago silly with the women's rl comp,having more teams, just worked with players pf experience ,not netballers, ballerinas, etc.

Yes they (NRL)spend a lot less, but remember it is not how much you spend necessarily but where and how it is spent.And not ignoring the volunteers .The NRL is only now getting of its lazy a*se to promote grassroots
via contract and non contact(touch/League tag),and the
the growing numbers indicate it is working.
The Vic Sport's mInsister has stated rugby league is a growing code in that state, thanks to the Storm.
The Vic Govt is not going to invest decent monies in any sport going backwards.Yes the NRL is contributing to the C of E,which makes your comment they spend SFA in other states BS.

It's relevant to the discussion because we have an AFL troll in action.And any action off the field can have repercussions for advertisers and Tv stations for either code.

 

[taipan]

The Storm's success has been unbelievable, while the swans didnt win a premiership for 3 decades after moving to Sydney
'record numbers' could mean 1% growth in Victoria. Interesting they didnt quote any figures. I can tell you now, for someone who lives in Melbourne RL clubs are few and far between.

I agree with the Suns and GWS, they were second clubs in expansion markets. They wont become viable for decades, if they survive at all. But that would be similar to putting another NRL club in Melbourne. All RL supporters in Melbourne already follow a club, so who would support a second club? I think the Lions will recover now. Their team looks to be heading in the right direction, and there are enough AFL supporters in Sth QLD for a viable AFL club

No they had a SL war in 1995 ,and straight after their crowds jumped.Coincidence.The media from day one with the Swans received huge media coverage and that has continued ever since,The Storm have never had that luxury.And I don;t have to live in Melbourne to know that for a fact.

It's no less convincing than the inflated numbers GWS and the AFL throw up with their participants in them North.Kid picks up a Sherrin has a few sessions of kick it to me, and there you go.

Who is going to put another NRL club in Melbourne,
plain stupid.

The have been saying that about the Lions for a while, they also said AFL was the number one code in Qld,If BS was battleships, AFL fans would take over the Sth China Sea from China, without a shot being fired.
And there are apparently enough rugby league supporters in WA.Qld and NZ for extra viable NRL teams.

 

[miguel de cervantes]

my club the storm has barely grown despite appearing in 9 of the last 21 grand finals. Expanding into a saturated market takes decades, not a few years

That's just not true.

Melbourne have done very well for a rugby league club in Victoria. From average crowds of ~8-9k to 17-18k in 10 years, which is now above the league average. The Swans have also done very well.

Both clubs have enjoyed sustained success and both have enjoyed salary cap "exemptions", the big difference being Melbourne were lambasted for theirs, the Swan's ones were condoned by the AFL!

 

[Perth Red]

That's just not true.

Melbourne have done very well for a rugby league club in Victoria. From average crowds of ~8-9k to 17-18k in 10 years, which is now above the league average. The Swans have also done very well.

Both clubs have enjoyed sustained success and both have enjoyed salary cap "exemptions", the big difference being Melbourne were lambasted for theirs, the Swan's ones were sanctionned by the AFL!

Storm also enjoyed significant extra grant funding for over a decade. And so they should, you need to invest to expand. A point seemingly lost on many in here. Speculate to accumulate and all that.

Re tv deal lessoning, that isn’t dependant on tv audience for fta but on advertising withdrawal. Is there any evidence fta is getting less advertising $’s than before? There isn’t many opportunities for companies to reach the sports demographic in the numbers nrl and afl provide so if it’s down 10% it’s still a massive audience reach for advertising to males 19-50.

Pay tv is very closely linked to audience levels but I suspect fox will be very happy with their market increase for nrl.

Re other afl clubs being unhappy, why would they be? Generating the extra content through expansion paid for itself in the tv deal, it’s not costing the other clubs anything. It’s not like the afl had other options of placing two new teams other than maybe Hobart but the business case doesn’t stack up in small regional cities when clubs operating revenue needs to be in the $35mill plus range. Just not enough people or corporate support to survive.

 

[Mr Angry]

Well it’s not like they didn’t know what they were buying, yet were happy to sign a 6 year deal? Keep hearing about the end of the tv gravy train yet haven’t seen any major sport in the world get a lessor tv deal. There is literally no global example that it will happen, but yeh it might.

Rugby Union in Australia.

 

[Perth Red]

Rugby Union in Australia.

Err no, last deal gave them a massive increase in 2016 and doesn’t run out until 2020.

http://www.abc.net.au/news/2015-12-...als-massive-rise-in-tv-broadcast-deal/7036348

 

[El Diablo]

how many homophobic posts do you make in a day?

vaginaphobe

 

[taipan]

Err no, last deal gave them a massive increase in 2016 and doesn’t run out until 2020.

http://www.abc.net.au/news/2015-12-...als-massive-rise-in-tv-broadcast-deal/7036348

And they are no doubt regretting now doing so.Even TV stations stuff things up.The Footy Show BTW says hi.
The facts are ,to predict what lies ahead with Tv viewing and ratings is fought with danger.The RU,A League have found that out, and both the AFL and NRL to a lesser extent.

The TV ratings for the NRL G/F with an expansion team and a team that many consider unloved ,had reasonable but less TV ratings than the AFL with a popular WA team and Collingweb.

One ponders what the Tv ratings would be with a match between GWS and the Suns G/F.