Timmah,
I think the support is here on the Sunny Coast but not the corporate $$.
Agreed people would travel, with nothing except for a netball franchise up here its ripe for the picking. The region is now home to approx 340k and growing. Its mainly retirees and younger families escaping the big cities, so far less transient than the Gold Coast. If the corporate support materialised, it would be a winner.
Last weekends trial got 10,680 in terrible weather (aftermath / tail of Oma) where most people sat on a grassed hill.
The potential is enormous.