2019 Jerseys/Logos/Sponsorships

[PARRA_FAN]

Lol I cant believe that away jersey was released without even someone looking at it before hand. I mean it cant be that hard to see.

Fk me there's some idiots in these jobs.

 

[Hello, I'm The Doctor]

This with a black keyline, in differing colours by season would better tie the jerseys into the "brand flexibility" they're going for.

I definitely think a black background with a brighter colouring is a very striking look.

They could colour it in club colours or a single olour across the comp but different each season.

 

[Perth Red]

Its just horrible and looks like it was designed in the neon electro pop era of the 80's! It doesn't fit in with all the other NRL branding they spent squillions putting in place and doesnt even say NRL on it so for any uninitiated you could be as easily wearing a Super15 or some other crap comp jersey. I'll give it 3-5 years shelf life tops.

 

[Babyface O'reilly]

Its just horrible and looks like it was designed in the neon electro pop era of the 80's! It doesn't fit in with all the other NRL branding they spent squillions putting in place and doesnt even say NRL on it so for any uninitiated you could be as easily wearing a Super15 or some other crap comp jersey. I'll give it 3-5 years shelf life tops.

At least 80s electro pop had ‘some’ soul. This logo has nothing. Seems like they’ve put a lot effort to achieve mediocrity

 

[Timmah]

Its just horrible and looks like it was designed in the neon electro pop era of the 80's! It doesn't fit in with all the other NRL branding they spent squillions putting in place and doesnt even say NRL on it so for any uninitiated you could be as easily wearing a Super15 or some other crap comp jersey. I'll give it 3-5 years shelf life tops.

It's almost like you forgot that it got launched 3 months ago and need to remind everyone of your opinion.

The NRL already indicated it's shelf life will likely be in the 5-7 year period as I understand it.

 

[GAZF]

I had a play around with some blending effects on a black keyline over various applications. It seems like it would provide enough contrast for the white logo but also blend into the main design a bit better. Last one is just the NRL green.

 

[sempmrh]

I had a play around with some blending effects on a black keyline over various applications. It seems like it would provide enough contrast for the white logo but also blend into the main design a bit better. Last one is just the NRL green.


View attachment 26553
View attachment 26554 View attachment 26555 View attachment 26556 View attachment 26557

This is a much better way of doing it but I'm not sure how practical the transparency is. Player issue jerseys with printed logos would be fine but if logos continue to be embroidered for retail jerseys it would probably need to be a solid colour. How would that look?

I do think the shield needs to contrast the colour of the jersey, even if it's just a few shades darker/brighter (depending on the colour).

 

[GAZF]

This is a much better way of doing it but I'm not sure how practical the transparency is. Player issue jerseys with printed logos would be fine but if logos continue to be embroidered for retail jerseys it would probably need to be a solid colour. How would that look?

I do think the shield needs to contrast the colour of the jersey, even if it's just a few shades darker/brighter (depending on the colour).

Good point. If embroidery is still considered necessary on fan jerseys (I don't think it is but whatever) then the background shield could be printed with the foreground logo embroidered on top. Don't know if that introduces alignment issues though.

 

[beave]

i laugh how best and less jerseys the logos are sublaminated into the design, expensive fan jerseys it’s embroided on and then the $450 player issued jerseys it’s back to sublaminated logos........

 

[kdalymc]

Or we could just do the same coloured logo like we’ve done for the last 50 years and solve all problems..

The rebrand has been an absolute abortion

 

[sempmrh]

Good point. If embroidery is still considered necessary on fan jerseys (I don't think it is but whatever) then the background shield could be printed with the foreground logo embroidered on top. Don't know if that introduces alignment issues though.

I would rather the retail jerseys have printed Telstra Premiership and club logos but that's just me. Looks cleaner.

 

[GAZF]

Or we could just do the same coloured logo like we’ve done for the last 50 years and solve all problems..

The rebrand has been an absolute abortion

Just working with what's there. I disagree that the rebrand has been an absolute abortion but the logo application on the jerseys has been lacklustre, especially compared with how its applied elsewhere.

 

[Hello, I'm The Doctor]

Or we could just do the same coloured logo like we’ve done for the last 50 years and solve all problems..

The rebrand has been an absolute abortion

I totally disagree. Everything outside of the jersey integration has been great...

The intro for the season launch was pretty great (second video):
https://www.nrl.com/news/2018/10/25/2019-telstra-premiership-draw-released-for-new-era-of-nrl/

I think the way the elements of the logo can be pulled apart and used independently

I did this idea for individualised logos for clubs (like a second club logo for websites or for tv). It just really struck me how diftinct, yet plyable, the new logo is.

Obviously the jersey integration has been poor, but that is only one element of the logos usage....

 

[cooko]

Raiders jersey in the flesh shows how the new logo is just done so poorly.

It’s considerably bigger than the club logo and the embroidery of the text is quite cheap looking.

It actually looks like it’s covering another logo underneath.

 

[Timmah]

Raiders jersey in the flesh shows how the new logo is just done so poorly.

It’s considerably bigger than the club logo and the embroidery of the text is quite cheap looking.

It actually looks like it’s covering another logo underneath.

View attachment 26570

Thankfully the on-field jerseys won't be like this.

 

[GAZF]

I did this idea for individualised logos for clubs (like a second club logo for websites or for tv). It just really struck me how diftinct, yet plyable, the new logo is.

Obviously the jersey integration has been poor, but that is only one element of the logos usage....

This is one step too far imo. The team jersey design in the logo goes against one of the other key intentions of the new branding, which is to provide simplicity and clarity.

Imagine if the NRL decided to use these de-facto logos as the favicon for team websites. Not that the club logos provide much more legibility at that size but they're at least varied enough for easier distinction.

Raiders jersey in the flesh shows how the new logo is just done so poorly.

It’s considerably bigger than the club logo and the embroidery of the text is quite cheap looking.

It actually looks like it’s covering another logo underneath.

View attachment 26570

The logo part matches the size of the club logo. Its the detached wordmark that makes it too big. Scaling the whole thing back to match the club logo would look weird as well. Don't know what the solution is for that to be honest.

Thankfully the on-field jerseys won't be like this.

Just the product that people pay for. Enough of this need for embroidery - sublimation now provides better detail and doesn't make the jersey irritating to the skin from inside.

If manufacturers are still embroidering the logos to distinguish from the Best n Less jerseys, they'd be better off focusing on other premium features - rubberised logos seem to be a good alternative for example, so long as they don't fall off easily.

 

[Saint Doc]

Raiders jersey in the flesh shows how the new logo is just done so poorly.

It’s considerably bigger than the club logo and the embroidery of the text is quite cheap looking.

It actually looks like it’s covering another logo underneath.

View attachment 26570

Why wouldn’t they just embroid the white bit of the logo on an already green background?!!

 

[Timmah]

and doesn't make the jersey irritating to the skin from inside.

#chaffednipples

 

[AJB1102]

Raiders jersey in the flesh shows how the new logo is just done so poorly.

It’s considerably bigger than the club logo and the embroidery of the text is quite cheap looking.

It actually looks like it’s covering another logo underneath.

View attachment 26570

The word "PREMIERSHIP" looks drunk

 

[Timmah]

The word "PREMIERSHIP" looks drunk

It's just hungover from the off-season.